25 November 2010
Singapore, 25 November 2010 – StarHub today announced the launch of its comprehensive games store targeted at casual and competitive digital gamers. The store is part of StarHub’s overall strategy to provide compelling value-added content to all its customers. StarHub Games Store will serve as the central point of access for all new digital gaming content that the operator will launch in the upcoming year, ranging from mobile games, casual PC games and competitive multiplayer PC games. At launch, StarHub will make available over 2,000 mobile and casual PC games as well as a select number of premium multiplayer PC game titles for StarHub customers to purchase, download and enjoy.
“We have put together a one-stop portal that is designed to meet all the gaming needs of our mobile and broadband customer by working with many leading partners in the local gaming industry. Now, whether gamers want to test their skills against each other on the digital battlefield, or just chill out with a few casual games on laptop or on mobile, we have something to offer," said Mr Chan Kin Hung, Head of StarHub’s Products and Solutions. “We are very committed to the future of the gaming industry and will be constantly evolving the games store to include the very latest and most exciting new games in the market. Customers should look out for new additions to the games portfolio at games.starhub.com."
Comprehensive Mobile Games Offering
From today, StarHub is offering a comprehensive range of mobile games on StarHub Games Store for Android, BlackBerry, Java and Symbian phones. Through leading mobile games partner WOOWORLD, the store will provide games in a variety of genres such as action-adventure, simulation, racing, traditional and classic arcade games. Highlights of some of the mobile games offerings include "Harry Potter and the Deathly Hallows’ and ‘Need for Speed: Hot Pursuit’.
In addition, while most mobile games range from $4 to $8 per download, StarHub is also offering, for the first time in Singapore, a number of ad-funded premium mobile games through its partner 24MAS. Mobile users with Java and Symbian phones will be able to download and play premium games such as 7 Wonders, Chop Sushi, Sally's Saloon, Text Twist Trubo and Zum Zum for free, in exchange for viewing short mobile advertisements.
Growing Casual PC Games Selection
In partnership with MatchMove Games, StarHub is bringing some of the best games from around the world to the new gaming platform. In addition to mega-hits such as Bejeweled, Pet Party, Zuma and Plants vs Zombies, StarHub will have numerous popular titles from East and West, covering all genres such as racing, puzzle, girls and educational games. StarHub users can also soon look forward to new player favourites such as Magic Castle, Happy Ranch and Captain Cook which are already enjoyed by millions of players around the world, and which will be available for the first time in Singapore on this new platform in the very near future. Furthermore, they will also be able to use the store’s specially-designed social gaming platform to allow them to add friends, share in-game items, and post messages on each other's profiles.
To celebrate the launch of StarHub Games Store, StarHub will be offering the first 500 StarHub customers who register at the store, 500 “M-Cash” game credits
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