27 May 2010

TVB’s TV content comes to Singapore faster

First in Singapore to offer TVB content in HD

Addition of new weekend primetime belt on VV Drama

Introducing TVB Video-On-Demand content on StarHub TV on Mobile

Singapore , 27 May 2010 – Local fans of TVB content will soon have cause for joy! From June 2010, StarHub will offer TVB content sooner so that its customers can enjoy fresh TVB content as early as one month after their Hong King debuts. An additional primetime belt will also be introduced during the weekend so that viewers can enjoy first-run TVB dramas every day of the week. In addition, StarHub will launch on-demand TVB content on TV on Mobile to cater to viewers on the move.‪

“As the leading pay TV operator in Singapore and the preferred partner of TVB, StarHub is delighted to deliver TVB’s premium content in larger quantities and a more timely fashion. There is a large following for TVB content in Singapore and StarHub wants to be the one-stop provider for these fans and give them the ultimate TVB entertainment experience,” enthused Mr Tan Tong Hai, StarHub’s COO.

“We are delighted to partner StarHub, who has contributed significantly to building a strong TVB presence in Singapore via its multi-platforms for more than 18 years. We grow, not only in market shares, but also the trust and confidence in each other. Moving into our 19th year of partnership, I believe that TVB and StarHub will keep strengthening our co-operation, expanding our business opportunities and striving for more remarkable accomplishments,” said Mr Sherman Lee, Controller of Telecast Licensing Division, TVBI Company Limited.‪

Shortened telecast window for TVB dramas and first to offer TVB content in HD
From 1 June, the telecast window for TVB dramas on StarHub TV’s Video-On-Demand (VOD) will be brought forward so that viewers can enjoy TVB dramas as early as one month from their debuts in Hong Kong and local video rental releases! TVB dramas on StarHub TV’s VOD are available in dual sound – both in its original Cantonese language and Mandarin, and TVB drama fans can choose from a wide range of as many as 10 dramas. StarHub TV is also the first in Singapore to offer selected TVB titles in HD (High Definition). 

‪Following the shortened telecast window for StarHub TV’s VOD, StarHub will be adjusting its prices to $1.29 per episode (with GST) for standard definition content and $1.61 (with GST) for high definition TVB content. Those who purchase the entire series of a pre-cable drama will enjoy a discount of 10%. StarHub TV’s VOD is available only for customers with a Hubstation, Hubstation HD or HD interactive box.‪

In addition, the telecast window for TVB dramas on VV Drama (StarHub TV Channel 855) will be brought forward so that viewers can enjoy TVB dramas as early as six months from their debuts in Hong Kong and local video rental releases. This will be a substantial change from the current telecast window period of a year from video releases.‪‪

Addition of new weekend primetime belt on VV Drama‪
To provide more weekend entertainment choices for viewers who are fans of TVB dramas, a new TVB drama belt will be introduced on Saturdays and Sundays from 7pm to 8.45pm, where two back-to-back episodes will be shown on each day. Starting 19 June, this weekend primetime belt will feature first-run TVB dramas. With the introduction of the new belt, VV Drama viewers can enjoy first-run TVB dramas every day of the week.‪

Introducing TVB Video-On-Demand content on StarHub TV on Mobile
In order to deliver the ultimate TVB entertainment experience to our customers, StarHub will be boosting its offerings on StarHub TV on Mobile in July to include on-demand TVB content. Fans of TVB dramas and viewers who are constantly on the move will be able to catch as many as 10 pre-cable TVB dramas at their convenience. TVB dramas on StarHub TV on Mobile’s VOD will have the same shortened telecast window as StarHub TV’s VOD, i.e. as early as one month from their debuts in Hong Kong and local video rental releases. Currently, there are two linear TVB channels - TVBS News and TVBJ - available on StarHub TV on Mobile.‪ With this launch, on-demand TVB content will be available on all StarHub platforms - TV, Online and Mobile.

For more information on StarHub’s TV services, visit www.starhub.com/tv or call 1630.‪‪‪