31 March 2009

Three League Cup matches free to all StarHub TV customers

League Cup matches available online and on mobile

Singapore, 31 March 2009 – The Football Association of Singapore (FAS) and StarHub today sealed a collaboration to telecast the 2009 League Cup matches ‘live’ (refer to Annex A below for information on the League Cup).

Under the terms of the agreement signed today between FAS’ incoming President, Mayor Zainudin Nordin and StarHub’s Chief Operating Officer (COO), Mr Tan Tong Hai, FAS and StarHub will jointly produce 12 League Cup matches to be aired ‘live’ on Football Channel (Channel 27) from 2 to 19 June 2009. Football Channel is available to all StarHub TV Sports Group customers.

Describing the collaboration as another significant milestone in the history of the FAS, Mayor Zainudin said, “We are pleased to work with StarHub on this collaboration as they are the leading sports content provider in Singapore. The telecast of the League Cup on StarHub’s Football Channel reflects the expanding demand for the S.League, especially with the S.League ranked as one of the Top 10 Leagues in Asia. I would also like to thank FAS Vice-President and Singapore Pools’ Chief Executive Officer, Mr Tan Soo Nan, for helping to initiate this move that allows for more of our matches to be telecast ‘live’ on television. We are glad that with this collaboration, we can now increase the commercial returns for our corporate sponsors and enhance the viewership experience of football fans in Singapore.”

StarHub’s COO, Mr Tan, was equally upbeat about the collaboration, “We are delighted to be able to raise the profile of local sports with the addition of the League Cup to our compelling line-up of football programming, and play a part in the continuing progress that Singapore football has made. I believe our collaboration with the FAS to telecast ‘live’ League Cup matches will benefit football fans as they can now look forward to enjoying ‘live’ football on StarHub TV even during the off-season for European football in June.”

Three Free League Cup Matches ‘Live’ On StarHub’s Preview Channel

StarHub will air the two Semi-Finals and the Final of the League Cup ‘live’ and free-of-charge on its Preview Channel (Channel 01) to all StarHub TV customers. Customers simply need to tune in to Channel 01 to enjoy the free preview.

League Cup Matches Available ‘Live’ Online And On Mobile

To cater to football fans on-the-go, and to add to an immersive football experience, MaxOnline and StarHub Mobile post-paid customers with a 3G or 3.5G (i.e. HSPA-capable) handset will be able to access the ‘live’ telecast of League Cup matches on Football Channel via StarHub TV Online and StarHub TV on Mobile respectively. StarHub TV Sports Group customers enjoy free access to these value-added services, while MaxOnline and StarHub Mobile customers who are not subscribers of the Sports Group may enjoy StarHub TV Online and StarHub TV on Mobile for an attractive monthly fee of $25 ($26.75 with GST) per service.

From 26 May 2009, viewers can refer to the On-screen TV Guide or StarHub’s Online Programme Guide at www.starhub.com/tvfor the updated schedule of the League Cup. Existing StarHub TV customers can call 1633 to subscribe to The Sports Group, while new customers who wish to subscribe to StarHub TV can call 1630.

- END -

Annex A: Background of the League Cup

The League Cup is an annual knockout football competition in Singapore contested by all 12 teams in the S.League. It was launched in 2007 as the third major domestic trophy alongside the S.League Championship and the Singapore Cup.

The inaugural League Cup in 2007 was won by Woodlands Wellington while the current holders are Gombak United, who lifted the trophy after defeating Korean side Super Reds 2-1 in the final last year. Incidentally, both wins marked the first pieces of silverware in the respective histories of both Woodlands and Gombak.

This year, the 12 teams will be divided into four groups of three in the preliminary round which will be played on a round-robin basis. The top two teams from each group qualify for the next round which will be played on a knockout (single elimination) basis. The 2009 League Cup Final is scheduled to take place on 19 June (Friday) at the Jalan Besar Stadium.