13 June 2008

- Contract-free initiative for StarHub's postpaid mobile service with three months offered absolutely FREE;

- New student plan enhancement that offers the ability to send FREE unlimited SMS and MMS to ANYONE in Singapore, regardless of which local service provider the recipient is with;

- New enhanced MaxMobile Value VAS that offers the best value mobile data plan for the mobile phone

Singapore, 13 June 2008 - FREEDOM comes to Singapore mobile customers as StarHub introduces a whole new range of promotions and features that deliver greater value and enhancements to new mobile customers - many of them new to Singapore.

“We want to demonstrate to customers who have yet to try our mobile service that we offer true convenience, quality and value for money. These features and promotions are designed to help customers ease into the StarHub family, by offering true value with little to no downsides. These plans are set to establish a new benchmark for delivering mobile services in Singapore,” said Mr. Anil Nihalani, Head of Mobile Services at StarHub.

Said Ms. Iris Wee, Head of StarHub's Marketing, of these promotions, “We've always had a reputation for challenging the norm, defining new parametres and defying expectations. We believe these new promotions and features will be seen a tipping point for attracting new mobile subscribers or those already with other mobile operators who are curious about what StarHub Mobile can offer. Together with our Hubbing packages on cable TV and broadband, we offer the best holistic value of any operator here.”


From today, new mobile customers who would like to try StarHub's postpaid mobile services can do so for three months absolutely free, with no contract and no obligations! All  customers need to do is to head to any of StarHub's retail outlets, purchase a SIM card (which retails at $37.45 including a one-time registration) with a PowerValue100, PowerValue300, PowerConnect or PowerPlay II mobile subscription plan, and start enjoying the service. 

Once connected to the StarHub mobile network, customers can make any calls and SMS/MMS with the new SIM card up to the allocated free minutes and SMS/MMS per month of their chosen plan. Any usage beyond the free bundled minutes or SMS/MMS will be charged at prevailing rates. StarHub's entire unique mobile features such as Free IDD 018 to 14 destinations, Free Incoming Calls and Per Second Billing are also available to them. Once the third month has ended, the customer may choose to end the service or continue with it indefinitely with the chosen plan's monthly subscription.

Cable TV and MaxOnline customers who sign up for a mobile line can also enjoy Hub Club benefits immediately. Furthermore, if they sign up by 30 June 2008, they get an extra $100 Hubber bonus. Hub Club members get 5% off their MaxOnline bills, 10% off the Cable TV bills and up to 30% off their mobile lines. 

This promotion is valid from today to 31 July 2008.


At last! Student mobile customers can finally be free from student plans of other operators that offer so-called 'unlimited SMS' when it's only restricted to intra-network communications.

Instead, from today, StarHub is the only operator in Singapore to offer a student plan that delivers free unlimited local SMS and MMS to ANYONE in Singapore, regardless of which local service provider the recipient is with. You can send what you want, whenever you want and to whomever you want without worrying about being charged. 

This new enhancement is valid for both of StarHub's student plans - PowerValue 100 Student Plan and PowerValue 300 Student Plan. StarHub's PowerValue 100 Student Plan is available at $25.68 per month; the PowerValue 300 Student Plan is at $48.15 per month. Apart from the FREE unlimited SMS and MMS to anyone, the plans also offer 100 or 300 outgoing minutes respectively. An additional 100 minutes and free caller number display for 12 months is applicable for new sign-ups until 31 July 2008.


For mobile Internet users, StarHub now offers a bigger, better enhancement to the MaxMobile Value VAS making this the best value mobile data plan for the mobile phone.

From today, StarHub's MaxMobile Value VAS is offered with a free $30 worth of bundled data for just a monthly subscription of $5.35 (instead of the previous free $20 data bundle). In addition, StarHub has lowered the pricing cap to $36.38, down from $94.16. This means that customers will only be charged for data usage up to $36.38 (which includes the $5.35 monthly subscription) regardless of how much mobile data they actually consume.

StarHub's 3.5G mobile broadband network is Singapore's most advanced network, boasting mobile broadband speeds of up to 7.2Mbps downlink and 1.9Mbps uplink. With the appropriate mobile device, StarHub mobile customers will be able to have a better online experience as they surf the Internet, perform transactions and stream videos wirelessly. In future, StarHub will roll out its High-Speed Packet Access Plus (HSPA+) network which will enable mobile broadband speeds of up to 21Mbps downlink and 11Mbps uplink.


Said Ms. Wee, “now that full mobile number portability has become a reality, StarHub has many more new features and promotions coming over the next few months that will surprise and delight our customers. This is just a start of our campaign to promote the benefits of our services in terms of value, quality and reliability, while at the same time harnessing the true power of Hubbing to the fullest.”

With all these new promotions and features, isn't it time for you to be FREE?

For FREEDOM, visit www.choosefreedom.com.sg .