25 August 2008

Free one-week universal preview of Sensasi in September

Singapore, 25 August 2008 – Sensasi (StarHub Channel 40) celebrates its first birthday with more local programmes! In conjunction with Hari Raya Puasa which falls on 1 October 2008, StarHub will also offer a one-week universal free preview of Sensasi from 29 September, 7pm to 5 October 2008 via StarHub Preview Channel, Channel 01.

Sensasi is the first dedicated Malay entertainment channel in Singapore that StarHub launched in July last year. Sensasi carries at least six hours of first-run shows and 18 hours of programming daily, with key programmes being aired during the primetime hours of 8pm to 11pm.

To celebrate its first anniversary, Sensasi has specially lined up a series of exciting programmes over the next few months. Viewers can look forward to Malay entertainment ranging from first-run movies, telemovies, top-rated serials to entertaining variety programmes on Sensasi. Other than acquired content from countries such as Indonesia and Malaysia, viewers can now expect a wider range of entertaining local programmes on the channel. For example, Sensasi has commissioned local programmes such as Syiok Habiss, a variety show where viewers can discover the hottest gossip and latest news from the heart of the Malay entertainment scene and Takleh Angkat TV Series which is a half hour sketch comedy featuring local artistes Suhaimi Yusof and Khairudin Samsudin. Viewers can also catch local telemovie Ganyut Lagi as well as popular Indonesian sinterons like Cinta Fitri and Bawang Merah Bawang Putih. Popular Malaysian drama series such as Susuk, Kami and Spa Q will also be shown on Sensasi!

As part of the celebrations, StarHub will also offer a one-week universal free preview of Sensasi to all its viewers. “Through this free preview, we hope to give every viewer an opportunity to experience the quality of Malay content that is available on StarHub Digital Cable. With the line-up of popular drama series and local productions, I believe our viewers will have a heartwarming and SENSASIonal experience whenever they tune in to Sensasi. Sensasi is also one of the sponsors for the Hari Raya Light Up 2008 at Geylang, from 30 August to 12 October 2008. By arranging for the free preview to coincide with Hari Raya Puasa, we hope our viewers can totally immerse themselves in the celebratory activities that Sensasi has arranged for them over the festive period,” said Mr Patrick Lim, StarHub’s Head of Cable TV Services.

StarHub also donated 10 percent of its share of the advertising revenue from Sensasi to Pertapis Children's Home today. StarHub has pledged during Sensasi’s launch last year to make this yearly donation to Pertapis Children's Home till end 2009. Mr Lim added, “This donation is in line with StarHub’s corporate philanthropy belief to spread joy and happiness to the less fortunate. Through this donation, we hope to share the spirit of giving and bring cheer to the children especially when Hari Raya Puasa is coming in another month’s time.”

StarHub Digital Cable customers can add Sensasi to their subscription packages for $6.42 (with GST) per month upon subscription to a minimum of three Basic Groups. Existing StarHub Digital Cable customers who wish to subscribe to Sensasi can call 1633, while new StarHub Digital Cable customers can call 1630 to sign up for a subscription package. For more information on StarHub's cable TV services, the public can visit www.starhub.com/cabletv.