13 October 2005

~ Programme Designed To Encourage Cybergaming Companies To Make Singapore Gaming Hub for Southeast Asia

~ StarHub's MaxOnline Customer Base Provides Ready Pool For Cybergaming Experience


Singapore, 13 October 2005 - StarHub, Singapore's integrated info-communications provider, today announced the formation of a content collaboration programme targeted at online gaming companies around the world, to encourage them to make Singapore the gaming hub for Southeast Asia.


Through this programme, StarHub will provide content and application service providers, especially cybergaming companies with end-to-end high quality connectivity through StarHub's Tier-1 Internet Exchange, with attractive co-location and facilities management rates from market-leading partners. StarHub's programme is also vendor-agnostic, which means that game publishers and service providers have the flexibility to decide how best to manage their online game networks.


StarHub is able to provide direct connection between its residential broadband users and the game servers, ensuring that online gameplay remains smooth and uninterrupted. StarHub has also tripled the capacity of its online game servers, enabling more gamers to immediately enjoy new online games as they are launched.


Said Mr Mike Reynolds, Head of Commercial, StarHub, "As the leader in residential broadband services in Singapore, StarHub has always been aware that cybergaming forms an important part of Singapore's Internet scene. We have been actively involved in cybergaming through our partnership with MaxOnline on Microsoft's XBox Live and more recently with AsiaSoft on Maple Story SEA. We have recently launched our Games-on-Demand service for families, and this week, we have partnered with the Cyberathlete Professional League World Tour Singapore 2005 tournament. Based on the response from these initiatives, we see tremendous potential for cybergaming to take off in Singapore."


"These are the reasons why this initiative was developed. Game service providers and game publishers can look to Singapore as the premier choice when it comes to sophisticated infrastructure and service capabilities as they roll out their online products throughout the region. Through StarHub's Hubbing strategy, these publishers and service providers can also look towards a comprehensive marketing and delivery programmes that combine mobile and cable television platforms with our broadband network for an all-round package."


Through MaxOnline, StarHub is the leading residential broadband service provider in Singapore, with over 247,000 customers by 2Q 2005, as at end-June 2005. With direct access to this pool of broadband customers, game companies are able to leverage StarHub's customers to up-sell their new games through previews, online trials and more.


For more information on this programme, visit www.starhub.com. Interested game publishers and game service providers should call StarHub's Business Hotline at 1800-888 8888 or email: business@starhub.com.