07 July 2005

- StarHub’s advertisers benefit with more choice and control


Singapore, 7 July 2005 - STAR, Asia’s leading media and entertainment company, has appointed StarHub as its official media representative in Singapore. StarHub will coordinate STAR’s local airtime sales and programme sponsorships for the STAR channels - Star World, Star Movies, Star Chinese Movies, and Star Plus.


The addition of these channels to StarHub Digital Cable's stable of advertising channels will empower StarHub’s advertisers with even more choice and control when it comes to tailoring a cost efficient and effective approach to branding or promotions.


Mr Patrick Lim, StarHub's Vice President of Advertising Sales, Consumer Markets, said, "The addition of the STAR channels underscores StarHub’s commitment to give the advertisers on our cable TV platform even better advertising options. We are certain that our advertisers will appreciate the strengthened media offering that we have put together for them."


“We are very pleased to work with StarHub to enhance the media-buying process for our advertisers. With the new partnership, our advertisers will not only be able to leverage on the sizable audience that tune in to the STAR channels, they will also be able to enjoy greater flexibility with the advertising packages that are offered by StarHub,” commented Gautam Kiyawat, Vice President, Advertising Sales & Distribution, South East Asia, STAR.


StarHub Digital Cable provides consumers with world-class programmes round the clock. Its cable TV subscriber base is steadily increasing, with 417,000 subscribers as at the first quarter of this year. STAR channels are amongst the leading cable channels in their genres, and a third of all cable TV viewers aged 15 and above tune in to them in Singapore.  (Source: Nielsen Media Research).


Mr Lim added, “StarHub is very excited about our new appointment, as the channels by STAR offer quality programmes that have captured a very large following among our local audiences. The programmes on these channels have also consistently achieved top ratings.”


The STAR channels that are now represented by StarHub Digital Cable Advertising Sales include:


Star World

Star World is carried on StarHub Digital Cable Channel 18, and offers top-rated entertainment shows from the U.S. and U.K. P rogrammes on Star World range from action and drama series, comedies, talk shows, children's programming and live international events. Popular hits on Star World include American Idol, Rock Star, The Simple Life, Growing Up Gotti, Arrested Development, Desperate Housewives, Little Britain, One Tree Hill, Frasier, Charmed, The Simpsons and the multi award-winning Oprah Winfrey Show.


Star Movies

Star Movies is carried on StarHub Digital Cable Channel 58, and brings audiences the biggest blockbusters from Hollywood. The channel has movie acquisition deals with leading Hollywood studios, including Twentieth Century Fox, Walt Disney Pictures, Miramax, Touchstone Pictures, Hollywood Pictures, DreamWorks, Sony Pictures, MGM/United Artists, Universal, Paramount, Warner Bros., and over 100 independent distributors.


Star Movies offers films from many genres, including action, drama, comedy, romance, thrillers, and children's entertainment. The channel also features the best in “live” events and special programming.


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