05 July 2005

Subscribers Get Unlimited Access to Over 140 Complete PC Games With Just A Single, Monthly Subscription; More Games To Be Added Every Month

Singapore, 5 July 2005 - StarHub, Singapore’s integrated info-communications provider, today announced the launch of Singapore’s first online games delivery service, Games-On-Demand (GD) via its technology partner, Yummy Interactive Inc. Available exclusively as a Value-Added Service for MaxOnline subscribers, GD gives customers the capability to download, install and play complete, original PC games on their computers, with just a single, monthly subscription fee.

Targeted at families and youths, the service provides gamers with the opportunity to try out many popular games without having to pay for each and every game. Instead, by subscribing to GD, they have access to a wide selection of PC games including Neverwinter Nights, Unreal Tournament, RollerCoaster Tycoon 2, Master of Orion 2 and 3, the Tomb Raider, Hitman and Commandos series, Magic the Gathering, Driver, Gunship and Dirt Track Racing 2. The current library has over 140 titles available and new titles will be added every month.

GD is available in Family and Gamer packs with a monthly subscription of just S$10.50 (with GST). Subscribers to the Ultra pack will be able to access all the games in the GD library for just S$15.75 (with GST) a month.

Package

Ultra Pack

Family Pack

Gamer Pack

Monthly Subscription

S$15.75 (w/GST)

S$10.50 (w/GST)

Categories

·         Action/Adventure

·         Board Games

·         Children (titles that appeals to 5 to 12 years old children)

·         Edutainment

·         Puzzle/Logic Games

·         Real-time strategy

·         Simulations

 

·         Board Games

·         Children (titles that appeals to 5 to 12 years old children)

·         Edutainment

·         Puzzle/Logic Games

·         Action/Adventure

·         Board Games

·         Puzzle/Logic Games

·         Real-time strategy

·         Simulations

No of Games Available at Launch

142

67

75

Note

·         Monthly subscription is based on a 30-day period only. Subscription expires automatically after 30 days.

·         To renew your subscription, visit www.starhub.com/gamesondemand.

·         Please note: Payment is processed online via credit card only.

"With a broad selection of games to choose from, MaxOnline customers need not go through the inconvenience of travelling to their PC game store and purchasing their games individually. All subscribers need to do is download the game software once, install it on their PCs and launch the game," said Thomas Ee, Senior Vice President of StarHub’s Online Services. "By making it simpler for our customers to access our extensive collection of PC games, and by offering the service at just a fraction of the cost of purchasing PC games, the new, innovative service offers great value for money!"

These games are not demos but full-featured games, including single player and multiplayer options with unlimited playing time. A wide range of genres is available to customers, including action/adventure, edutainment, role-playing, simulations and strategy games. Casual and instructional learning games for children are also part of the initial offering. Manuals are available for download in PDF format.

Said Thomas, "With StarHub leading the market in terms of residential broadband access, our main thrust now is to ensure that there is considerable ‘stickiness’ to our broadband offerings by introducing value-added applications and services that our MaxOnline customers want. With PC gaming gaining significant interest amongst families and youths, we aim to create a digital distribution platform that gives our customers easier access to applications and software at their fingertips."

Yummy's CONDUIT (TM) platform, a complete, customised, turnkey solution for on-demand gaming, offers operators the ability to seamlessly deliver and manage online games as an integral part of their broadband web portals. Yummy's subscription model for StarHub is a highly customised treatment of its service that includes several new features to the online gaming experience.

"We are delighted to have partnered with StarHub for this significant launch", said Nick Mellios, President and CEO of Yummy Interactive. "Using the broadband infrastructure that StarHub offers its end users, Yummy is now able to unlock an immense library of PC games to subscribers for online play. We expect that the GD service will provide a compelling alternative to existing gaming distribution models on the strength of game selection, reliability, value, and convenience."

StarHub's MaxOnline service allows subscribers to enjoy always-on, unlimited broadband access to the Internet at high download speeds of up to 25Mbps (25,000Kbps), 6.5Mbps (6,500 Kbps) and 2Mbps (2,000Kbps). As of 31 March 2005, StarHub has 232,000 MaxOnline subscribers.

To subscribe to the GD service on MaxOnline, please visit: www.starhub.com/gamesondemand.

About StarHub
StarHub is a Singapore-based info-communications company providing a full range of information, communications and entertainment services over fixed, mobile and Internet platforms. StarHub operates a 3G mobile network in addition to its GSM network. It also operates its own nation-wide broadband network that delivers multi-channel cable TV, data, voice and Internet access. StarHub added Digital Cable to its cable TV offering in May 2004. StarHub was listed on SGX-ST in October 2004.

Driven by a passion for listening and providing what customers want, StarHub endeavours to bring affordable and premium quality services with innovative and useful features to all its customers. StarHub raises the level of competition in Singapore, challenging others as well as challenging itself, to constantly introduce new world-class services at competitive prices. This unwavering commitment will further strengthen Singapore's position as a leading info-communication hub in the region. Visit StarHub at www.starhub.com for your communication needs.

About Yummy
Yummy Interactive Inc. (www.yummy.net), a leading provider of technology solutions for the secure digital delivery of games and applications via the Internet, provides a complete, customized turnkey solution to broadband service providers, consumer portals, retailers, and software publishers to deliver and manage games on demand. The Company's patent-pending CONDUIT™ platform is deployed with Fortune 100 service providers in North America and Asia, and delivers more than 200 game titles from industry publishers such as Atari, Dream Catcher, Hip Games, Eidos, Riverdeep, Strategy First, and Ubisoft.