05 December 2005

Singapore, 5 December 2005 – The World Cup fever is set to soar only next year, but StarHub’s on-air promo, “2006 FIFA World Cup Ô ”, has already been raising the temperatures of soccer fans since June this year. Aired on SuperSports, ESPN and STAR Sports, the promo inspires viewers to tune in to StarHub Digital Cable, “where legends are born”. The artistic production clinched a Gold for Best Animation, and a Silver for Best On-Air Indent at the recent PROMAX&BDA Asia Awards 2005, bearing testament to the high standards of production quality that viewers can expect from StarHub.


The PROMAX&BDA Awards recognise excellence in promotions, marketing, and design of electronic media, and are regarded as the highest accolades for professionals in the electronic and broadcast media industry. The entries that were submitted for the awards were judged on overall creativity, production quality, and results in achieving marketing objectives.


The creative execution of StarHub’s winning on-air promo is based on the concept of hero worship. The captivating on-air promo features the graceful interaction between fantasy soccer players, who are portrayed as “legends”. Digital wizardry was used to clothe the players in a luminous green bio-energy (StarHub’s corporate colour) that represents StarHub’s commitment to propel the action of the World Cup, and bring viewers closer to their football heroes.


Mr Du Da Sheng, Director of StarHub's Multimedia Solutions Unit, said, "The World Cup is a colossal event that rallies all soccer fans, and is acknowledged to be the most watched sports event. Via this cutting-edge on-air promo, we hope to evoke a sense of camaraderie among all sports fans, and at the same time put across a firm message that StarHub Digital Cable offers unparalleled content to customers, and great mileage and brand exposure to sponsors and advertisers."


Viewers who enjoy the stunning visuals of this award-winning promo will be glad to learn that StarHub has several sequels up its sleeve in its line-up to the World Cup next year.


StarHub, Singapore’s innovative info-communications company, together with its international and regional channel partners, swept 18 Gold awards and 17 Silver awards at the prestigious event, held on 29 November 2005 in Singapore.


The winning channels include Animal Planet, AXN, Cartoon Network, Celestial Movies, Discovery Channel, Discovery Travel & Living, Disney Channel, Hallmark Channel, MTV S.E.A., National Geographic Channel, Nickelodeon, Playhouse Disney Channel, Star World, Star Chinese Movies, SuperSports and TVBJ.


StarHub’s self-packaged channel, SuperSports, had earlier bagged a total of five awards – one Gold and four Silvers, at the PROMAX&BDA World Awards at New York City in June this year, while StarHub and its channel partners garnered an outstanding 94 awards.