16 August 2005

Exclusive EPL Content Available Over StarHub Mobile And Cable TV Platforms


Singapore, 16 August 2005 - With the ball just started rolling for the new season of the Barclays English Premier League (EPL), StarHub is all set to inject more fun to the action packed soccer matches as it delivers the best and most complete TV and mobile coverage of the highly-followed sports competition in Singapore – the EPL, by enabling soccer fans to catch the full excitement of the EPL throughout the day, whether at home or on the move. 


To enhance the EPL content with more fun and local humour, StarHub today announced the launch of a brand new EPL commentary by Singapore’s very own renowned host and comedian, Mark Lee, on its mobile platform. This multimedia content is aptly named Mark Lee Soccer Talk.


An avid soccer fan and EPL follower, Mark Lee will lend fun and laughter to his commentary on the EPL using a carefree, conversational and humourous approach. Week after week from 20 August 2005, he will delight his audience by presenting another side of EPL from his very own perspective, filled with elements of passion, surprise and humour. With his mass appealing offbeat style, Mark will personalise his presentation with witty colloquial English interjected with Mandarin and even Hokkien. He will take viewers through the pre-season preview, pre-match analysis, his very controversial predictions, post-match analysis, complete with interviews with fans and ‘masked’ bookies.


“We were very encouraged by the highly enthusiastic response from customers to our pioneering launch of exclusive EPL mobile content last year,” said Mr Chan Kin Hung, Senior Vice President, Mobile Services, StarHub. “By introducing the Mark Lee Soccer Talk commentary for the first time in Singapore, we not only bring our customers the action but also inject fun and local humour to EPL, allowing our customers to fully engage in this year’s EPL season. We believe our customers will not only enjoy the excitement of EPL but also the wits, humour and even the controversial view of Mark Lee's EPL commentary!”


In addition, as the Official Singapore Mobile Service Partner of the Barclays English Premier League, StarHub takes the EPL fever even higher with exclusive EPL related content on the mobile phone across both 2G and 3G mobile platforms, allowing its customers to fully immerse themselves in EPL, wherever and whenever. These include:

·         Complete EPL action on goals, saves, match highlights, match previews and match round-up via video streaming or download;

·         Information-on-demand offers the latest news, results, match schedules, odds and more via SMS, StarHub Menu or Gee! Menu.   


In yet another incentive to reward Hubbing customers, for the entire 10-month EPL season, StarHub Mobile post-paid customers with cable TV subscription will be able to enjoy the Barclays English Premier League Hubbers’ Package. This package which is exclusive to this group of dual-services subscribers, allows them to enjoy unlimited video streaming of the complete EPL content as well as the Mark Lee Soccer Talk commentary on compatible mobile phones(1), for free. Customers who are eligible for this Hubber's Package can register for it by calling StarHub's Customer Care Hotline at 1633 (Select Option 7) or via the website at www.starhub.com/hubvillage.


Other StarHub Mobile post-paid customers will be able to enjoy the same EPL multimedia content on a pay-per-use basis, at S$0.525 per video clip streamed or downloaded.


Customers who prefer to receive EPL updates as and when they need, can request for the text information via SMS with the usual outgoing SMS charges(2) or StarHub Menu, at S$0.315 per update. Those who access the information via Gee! Menu pay S$0.105 per update with the usual 3G/GPRS browsing charges(3).


StarHub GREEN pre-paid users can enjoy the Barclays English Premier League SMS Updates at S$0.30 per update and also video downloads at S$0.50 per download .


During the 2005/6 EPL season, all customers who access any type of paid EPL mobile content will stand to win S$1,000 in cash every month.


StarHub Digital Cable currently airs up to 10 EPL matches, including an average of six ‘live’ matches and up to four delayed matches each week, on ESPN and STAR Sports channels (Channels 23 and 24), while Goal TV1 and Goal TV2 channels  (Channels 107 and 108) deliver exclusive club programming content, such as MUTV, Arsenal TV, Liverpoolfc.TV and Chelsea TV. Goal TV1 and Goal TV2 focus on these four highly popular English Premiership clubs, as well as deliver ‘live’ and delayed weekly coverage of matches from the Scottish Premier League, the French League and the Dutch League.


More information on StarHub’s total EPL coverage is available at www.starhub.com/hubvillage.




(1) Unlimited video streaming of EPL related video clips can be done on 2G mobile phones with streaming capabilities as well as all 3G mobile phones.

(2) Usual outgoing SMS charges at S$0.0525 per message.

(3) Usual 3G/GPRS browsing charges at S$0.0105 cents per kilobyte of data access.