StarHub Extends Reach of its Push Email Service to the Property Sector


Singapore, 17 August 2004 – StarHub, Singapore's pioneer in BlackBerry services since May 2003, and ERA Singapore, the most established real estate organisation in Singapore since 1982, today announced a collaboration that will encourage ERA members to access property listings anytime, anywhere through StarHub's BlackBerry service.


This was announced in conjunction with ERA’s launch of ERA 24PS, a 24-Hour Property Search Mobile Office system that allows real estate specialists to access the most updated database of property listings in order that their clients can have the latest information on availability, pricing and location of commercial and residential properties. This move – a milestone in the real estate brokerage industry - highlights ERA’s commitment in using technology to enhance customer experience and lead the market.


“At ERA, we constantly look for ways to provide additional value-added services to our customers and associates. ERA 24PS offers a useful tool to help ERA real estate specialists stay competitive in the Singapore property market,” said Mr Jack Chua, president of ERA. “In addition, through real time access via the BlackBerry, our ERA real estate specialists will have the most up-to-date information that is crucial to their prospects anytime, anywhere in the world 24/7. They also get the benefit of having their emails pushed to their wireless handheld so that they stay in touch with clients all the time.”


ERA will continue to introduce this service in other Asia-Pacific countries such as Japan, Korea, China, Taiwan, Philippines, Thailand and Indonesia, where over 8,200 ERA real estate specialists are operating. They will also be able to access ERA’s extensive database of available properties in Singapore.


Since its launch a year ago, StarHub’s BlackBerry service has proven to be the most popular PushMail solution for small and large businesses. The BlackBerry wireless platform allows StarHub’s users to manage their corporate email, data and Personal Information M StarHub

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