StarHub Mobile Gives More Value

- Only Operator To Offer Up To 1,000 Free Bundled SMS And Twice The OutgoingTalktime For Its FIC Plans -

Singapore, 19 September 2003 - StarHub Mobile remains the first and only local operator to offer the most comprehensive and innovative Free Incoming local Calls* price plans. From tomorrow, it will continue its leadership position by being the first and only local operator to offer free bundled SMS/MMS** in its Free Incoming local Calls (FIC) plans. Besides that, it is also introducing a new plan - PowerCall - with twice the talktime to meet the needs of its voice-centric customers.

StarHub listened to its customers' feedback and has enhanced its current five FIC plans with more free bundled SMS/MMS. The current plans - PowerPlay II, PowerTalk II, PowerChat 100, PowerChat 300 and MTV Code - will enjoy up to 1,000 free bundled SMS. Best of all, the free bundled SMS may also be converted to use for sending MMS, making it easy for StarHub customers to send short messages, pictures or photos to their friends and loved ones.

Heaps More Free SMS

Effective 20 September 2003, PowerPlay II and PowerTalk II customers will get 300 (worth $15.60) free bundled SMS monthly. These plans previously do not come with any free bundled SMS. PowerChat customers will get 900 (worth $46.80) free bundled SMS and MTV Code customers will get 1,000 (worth $52) free bundled SMS respectively each month. These plans will continue to offer innovative features like Free Incoming local Calls, Per Second Billing, Airtime Rollover and Free IDD 018 to Malaysia, China, Hong Kong and the USA***.

"StarHub's enhanced and new mobile plans now offer our customers greater value! We provide the most comprehensive range of plans and have the answers to what our customers want - simple, varied and innovative plans to suit our different types of mobile users," said Mr Chan Kin Hung, Senior Vice President, StarHub Mobile. "We pack up to 1,000 SMS and twice as much talktime to meet our customers' mobile lifestyle needs. In addition, we have the popular and innovative SMS to MMS conversion promotion. This allows our customers to send up to 1,000 free short messages or over 150 free multimedia messages monthly."

New Price Plan

StarHub also introduces PowerCall, its latest mobile plan priced affordably at S$29.12 (with GST) monthly. This plan gives its post-paid mobile customers 160 free outgoing local call minutes, unlimited free incoming local minutes, Per Second Billing and Free IDD 018 to Malaysia, China, Hong Kong and the USA.

"Only StarHub Mobile provides the widest choice of Free Incoming local Calls plans to meet our customers' needs. Our plans are filled with lots of benefits like free IDD calls, heaps of free bundled SMS and extra talktime to delight our customers. With so much value packed to all our price plans, our business and consumer customers will be duly rewarded and spoilt for choice!" Mr Chan summed up.

- End -

Editor’s Notes

1 - A table of the available StarHub Mobile price plans (with GST):

* StarHub post-paid mobile customers enjoy the free incoming local calls promotion till 1 May 2005.

** Based on 31.2 cents per MMS sent (<30kb). Free SMS to MMS conversion promotion ends 31 December2004.

*** Free IDD 018 to Malaysia promotion ends on 31 Dec 2003. Free IDD 018 to China, Hong Kong & the USA ends on 31 Dec 2004. Users need only pay the local mobile airtime rate.