Special Extended Edition Presentations Of The Fellowship Of The Ring And The Two Towers Culminate In Three-Film Marathon

Singapore, 18 November 2003 - Fans of The Lord of the Rings have much to look forward to this year-end as the third and final film in Peter Jackson’s epic dramatic trilogy The Lord of the Rings opens in Singapore on 18 December 2003. Presented by New Line Cinema, The Lord of the Rings: The Return of the King is based on the book by J.R.R Tolkien.

StarHub has been an avid supporter of The Lord of the Rings trilogy for the past two years and this year, it is the Exclusive Sponsor of The Lord of the Rings: The Motion Picture Trilogy movie marathon, to be held on Wednesday, 17 December 2003. This unprecedented marathon of back-to-back presentations of the Extended Editions of The Fellowship of the Ring and The Two Towers will culminate in the special screening of the highly anticipated The Return of the King.

StarHub is also the Exclusive Sponsor of the Special Extended Editions of The Fellowship of the Ring (to be shown on 5-11 December 2003) and The Two Towers (to be shown on 12-16 December 2003) in Singapore theatres.

Ms Tham Loke Kheng, Senior Vice President of Consumer Marketing, Consumer Markets said, "Diehard fans of The Lord of the Rings will have much to enjoy with StarHub this year. We have a full suite of mobile, online and cable TV related activities and goodies that will give fans complete enjoyment and experience of this epic drama. As the sole sponsor of the movie marathon, we are also very pleased to be able to give our customers this thrilling opportunity to watch the trilogy as a holistic experience, and to enable them to be one of the first in the world to watch the final climax as well."

"These films have undergone an incredible journey, from production to theatrical release around the world, to great success in their extended form on DVD," Rolf Mittweg, New Line Cinema’s president and chief operating officer, worldwide distribution and marketing said. "The release of the third film affords us a once-in-a-lifetime opportunity to give audiences a compelling new theatrical experience of Peter Jackson’s sprawling vision for this trilogy."

The Lord of the Rings: The Motion Picture Trilogy Marathon Tickets Up for Grabs!

Limited The Lord of the Rings: The Motion Picture Trilogy Marathon tickets will be up for grabs via the following channels*:

a. From 19 November 2003 to 12 December 2003, customers who sign up for StarHub CableTV, MaxOnline service or selected Mobile phone packages at selected StarHub roadshows (roadshow details will be announced later in StarHub’s advertisements in the major dailies) will get a pair of the The Lord of the Rings: The Motion Picture Trilogy Marathon Tickets worth S$41! What’s more, by attending the screening, customers will also stand to win Exclusive Trilogy Marathon Collectibles. Souvenir programmes sheets will also be given to attendees.

b. From 19 November 2003 to 7 December 2003, existing StarHub customers can redeem a pair of The Lord of the Rings: The Motion Picture Trilogy Marathon Tickets with 800 StarHub Rewards Points. When you redeem it online or via Interactive Voice Response (IVR), you save 100 points! To redeem via IVR, please call 1633 or log on to www.starhub.com/rewards now! Offer terms and conditions apply, while stocks last.

c. From 19 November 2003 to 12 December 2003, Hub Club members can also stand a chance to win a pair of The Lord of the Rings: The Motion Picture Trilogy Marathon Tickets. All they have to do is to log on to www.starhub.com/hubclub and answer a simple question online, to stand a chance to win a pair of The Lord of the Rings: The Motion Picture Trilogy Marathon Tickets worth S$41!

The Lord of the Rings Premium Giveaways!

Prepaid Cards -- continuing from the last series for The Lord of the Rings Trilogy, Limited Edition Pre-Paid Top-up cards bearing the key character images (five types of designs will be released at a later date) will be on sale at all StarHub shops and Preferred Partners outlets at a later date. These cards are valued at S$18 (with GST) each.

Mobile Downloads -- StarHub Mobile customers will also have much to celebrate. Mobile downloads such as The Lord of the Rings MMS Greetings, polyphonic ringtones and logos will be made available for StarHub Mobile customers. For details of mobile downloads available, please visit our website at www.starhub.com/gee. Each download is charged at the following prices:

  • MMS Greetings - $1.56 (with GST)
  • Polyphonic ringtones - $1.56 (with GST)
  • Logos - $0.572 (with GST)

From 19 November 2003 to 16 December 2003, the customer who downloads the most The Lord of the Rings MMS Greetings each week will stand to win exclusive The Lord of the Rings collectibles too!

Note: Please check for phone compatibility before downloading the content.

Online -- In addition to the downloads listed above, StarHub’s website at www.starhub.com will also host The Return of the King exclusive desktop wallpapers and screensavers.

A "Spot The Lord of the Rings weapon" contest will also be held whereby six weapons used by the characters in the movie will be tagged with code names and placed randomly in MySpace - StarHub’s online entertainment and lifestyle channel. Users** will have to find the weapons and submit their entry through the online submission form to qualify for the draw. Prizes include 10 exclusive goodie bags each worth more than S$130 each!

In addition, StarHub customers will stand an additional chance to win the Bonus grand prize of "The Sword of King Elessar" which is one of the worldwide limited edition swords used by Aragon in Return of the King. Worth S$595, this is a grand prize not to be missed!

Contest begins on 19 November 2003 and ends 30 December 2003.

Others

· From 19 November 2003 to 22 December 2003, existing StarHub customers can also redeem an exclusive The Lord of the Rings Mug with 400 StarHub Rewards Points. When you redeem it online or via IVR, you save 100 points! To redeem via IVR, please call 1633 or log on to www.starhub.com/rewards now! Offer terms and conditions apply, while stocks last.

· Stand a chance to win exclusive The Lord of the Rings Mug, 2004 Planner, PDA holder and more when you sign up for any new StarHub CableTV, MaxOnline service or selected mobile phone packages at SITEX 2003 from 27 November 2003 to 30 November 2003.

The Lord of the Rings The Motion Picture Trilogy

The one-time-only Trilogy Marathon, exclusively sponsored by StarHub, will be held on Wednesday, 17 December 2003 from 9am to 9.30pm at the following venues:

  • Eng Wah Suntec
  • Cathay Orchard
  • Golden Village Plaza
  • Shaw Lido

Advance Ticketing Sales Information

Advance ticketing sales for the screening series will commence at 12:01 AM this coming Friday, November 21, 2003. Moviegoers can visit any of the internet websites of the four local cinema chains: Eng Wah, Golden Village, Shaw or Cathay to purchase tickets to watch (1) Special Extended Edition of The Fellowship of the Ring. (2) Special Extended Edition of The Two Towers (3) The Lord of the Rings: The Return of the King (4) The Lord of the Rings: The Motion Picture Trilogy Movie Marathon on 17 December 2003. They can also purchase tickets via the cinema box office from Friday morning or call the respective cinema telephone hotlines.

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* StarHub Terms and Conditions apply for all promotional activities listed in this release.

** Users must be registered  as MYSPACE users.