StarHub and BMG team up to deliver music content online


Singapore, 13 March 2003 - Calling all music buffs! A buffet spread of music, entertainment and lifestyle content awaits you at StarHub ;Play, an innovative music portal jointly launched today by Singapore's leading info-communication provider StarHub and BMG, a world leading music company, part of the privately-owned Bertelsmann Group.


StarHub ;Play provides a musical gateway to international stars from Hong Kong, Japan, Taiwan and the United States. Users can look forward to exclusive interviews, news and articles as well as pre-released music albums and music videos of BMG’s full range of artistes such as Avril Lavigne, Christina Aguilera, Gareth Gates, Elvis Presley, Jordan Chan, Julia Peng, Luo Mei Ling, Pink, Santana, Westlife, Will Young and many more.


With more than 300 songs and over 100 music videos of various genres and languages, the music portal will also regularly offer:

  • Full album tracks online from artistes of the month - music fans can now listen to the complete album tracks before they buy that CD!
  • Pre-released singles and music videos - yet another unique feature of StarHub ;Play that allows users to see and hear the latest online, even before these hit the streets.
  • Regular promotions - where users can expect to be rewarded with the latest music paraphernalia and cool merchandise from their favourite BMG artistes.

Said Mr Kyong Yu, Senior Vice-President of StarHub Interactive: " StarHub ;Play offers music enthusiasts a unique see-it-first-here opportunity to conveniently sample the latest albums, songs and music videos. We believe music fans will find this very exciting as StarHub ;Play is truly the first local music site to offer such comprehensive content."


While streaming audio or video content on StarHub ;Play, users can also take part in other fun online activities such as polling, a discussion forum, e-greeting cards, wallpaper downloads and more.


"StarHub is excited to partner BMG, one of the world’s largest music companies showcasing an international suite of music content and artistes. This innovative partnership is set to give a boost to the total music experience for music lovers and Internet users alike," said Mr Yu, "We are delighted that StarHub ;Play which adds to our diverse range of value-added content, will further entrench our leadership as the provider of information, communications and entertainment services in Singapore."


Said Ms Kelly Chew, Managing Director of BMG Singapore, "Music is at its crossroads, faced with ever sophisticated technologies and consumer pattern movements. BMG wants to be at the forefront of this rapidly changing time, to think and work out of what is viewed as normal parameters of music consumption. This collaboration with StarHub signals what I hope will be the start of a long lasting friendship, where as partners, we will evolve together to bring music directly to consumers across various new media. We look forward to building and expanding our relationship with StarHub in realising the many possibilities in the future of music entertainment."


In March, fans of Christina Aguilera and Gareth Gates can stream the artistes' latest albums on StarHub ;Play - "Stripped", a raving album showcasing Aguilera's newly liberated self through her sizzling music and "What My Heart Wants To Say", Gates' maiden album that is set to capture many hearts with his music.


The featured artistes of the month include Avril Lavinge, Luo Mei Ling and Westlife. Among the featured albums are TLC's 3D, Rod Steward’s It Had To Be You. The Great American Song Book, and the compilation entitled, Love Is ... The Little Things.


StarHub ;Play is open to all Internet users who can log on to for music content and a whole host of exciting and fun multimedia interactive content.


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