Singapore, 2 November 2001 – Calling all Britney Spears fans! Guess what? StarHub has a tantalizing treat especially for you! StarHub has launched the latest limited edition Britney top-up card, a revolutionary pre-paid mobile top-up card with triple treats for you!


Firstly, the exclusive Britney top-up card has S$18 worth of talk time for customers to chat away with their friends and loved ones. Secondly, Britney fans will be thrilled to know that StarHub has immortalized her new raunchy look on the top-up card! Thirdly, as a world first, the pre-paid top-up card is also loaded with fascinating applications containing exclusive Britney’s goodies such as screensavers, wallpapers and the music video of her latest single "I’m a Slave 4 U". What’s more, it also has an online link to the StarHub eShop at, where there are more Britney Spears’ premiums to be won. It’s definitely a collector’s item not to be missed!


Launched in October last year, StarHub’s pre-paid mobile service has always been on the forefront with revolutionary offers such as the largest phone book with 120 entries, per second billing, at 25¢ per minute all day every day, no call connection charge, 80 FREE outgoing SMS and a full range of Value Added Services, absolutely free! These range from StarHub Bulletin, Call Divert, Call Hold, Call Number Display to Multi-Party Call. Green card users can also make IDD calls (IDD 008 or I-Call 018) and check their pre-paid account balance by calling the StarHub pre-paid mobile hotline (9850-0000). The Green card appeals to those who do not want the hassle of paying monthly subscription bills. It also gives them some form of control over their usage. There is no contract and StarHub gives customers the power for of instant activation for plug and play!


Said Mr K C Lai, General Manager of Consumer Market, StarHub, "It’s a world first for StarHub as we are the first in market to introduce this fascinating multi-media enhanced limited edition Britney top-up card. Our Green pre-paid mobile service adds much value for our customers as it is choc-a-bloc with many innovative and useful features and we believe that this is by far one of the coolest things for the hip, young and trendy who are also major fans of Britney."


StarHub had worked closely with Nexxt Media and Eastgate Technology Ltd to produce and launch this multi-media enhanced limited edition of Britney Spears’ top-up cards.


Said Mr Frankie Wong, Regional Sales Manager for Nexxt Media, "We at Nexxt Media are extremely pleased to be involved in this launch, and particularly to partner a distinguished business like StarHub. Nexxt Media’s objective is to set the platform and standard for card-based media services solutions, e-commerce, lifestyle promotion and security access. StarHub’s limited edition Britney top-up card is a true reflection of this and it is also very versatile as it enables StarHub's customers to benefit from a whole range of multi-media features and at no extra cost. We are proud to partner a company that continually seeks innovative means to return value to its customers. We are confident that StarHub, in launching this product – which is the first of its kind in the industry - will leave a trail for others to follow."


Said Mr Peter Karlsson, General Manager of Eastgate Technology,"In EastGate, we are driven by innovation, and we are thrilled to be part of the realization of the multi-media enhanced Britney top-up card launched by StarHub. A concept, which will offer so much more than just talk time is a truly innovative way to use media to add value to StarHub’s mobile phone users."


To celebrate the launch of the limited edition Britney pre-paid mobile top-up card, a closed-door celebration will be held on Friday, 2 November 2001 at the Boom Boom Room. Party-goers will also stand a chance to win the exclusive Britney top-up cards, mobile phones with Britney Spears’ phone covers and more!