Singapore, 22 May 2000 -- StarHub, Singapore’s new info-communications operator, has established an agreement with Suntec City Development Pte Ltd to wire up the entire property with its broadband fibre optic cable infrastructure and provide a host of telephony services to its retail and office tenants. This new agreement will see the implementation of an innovative, and possibly the largest intra-tenant trading system in a prime location in the Central Business District.


The intra tenant trading concept offers a unique value proposition to retail and office tenants housed at Suntec. It facilitates e-marketing opportunities for cross promotion of products and services between tenants, and provides a convenient means for transacting sales and purchases. With the availability of new revenue streams, retail tenants could possibly see an increase in business volume upon the full implementation of this project.


Mr Richard Lee, General Manager, Corporate Customers of StarHub said "We are very pleased to work in partnership with Suntec City to provide innovative info-communication services to their tenants. We have built a scalable broadband infrastructure to support Suntec City’s IT initiatives. In the future, additional applications and services can also be introduced to cater to their IT roll-out plans."


In the first phase of this project, office and retail tenants within the complex can be interconnected via StarHub’s Centrex telephony system, offering a convenient means of contact via a four-digit extension number. Retail tenants will also be able to obtain and use specially selected four-digit numbers which are easy to remember, to promote their services and products to other tenants within the complex.


Reactions from the retail tenants contacted have been very positive. Dome’s General Manager, Mr. Gene Yoon, said "This is a very interesting and innovative concept. Dome can definitely take full advantage of the scheme to see our products to the other tenants within the complex. Call us at a special number, place the order and we will deliver to the doorstep.


The next phase will see the development of an e-tailing portal within the property, enabling e-commerce initiatives to be introduced via the internet. Online electronic transactions for order of food and beverage, grocery shopping and even stationary orders, can be made possible between office and retail tenants. Essentially, this means a burger or coffee could be a phone call or mouse click away.


"Our vision is to transform Suntec into a brick-and-click intelligent city. Intra tenant trading is an innovative concept, which we are introducing as part of Suntec’s IT roll-out. This new model will redefine retail shopping in Singapore and serve as a model for the future. We believe this will be the first of its kind to be implemented in Singapore at a prime retail and office address in the CBD." says Mr Wong Ah Long, Chief Executive Officer of Suntec City Development Pte Ltd.


In January this year, StarHub and Suntec City were parties to an announcement made about establishing ebizhub@Suntec, to position the property as the e-Central Business District of Singapore. The aim of this project was to provide the brick-and-mortar infrastructure and expertise from the combined resources of four partners to cater to and IT companies wanting to house their operations at Suntec City.


StarHub’s new generation network infrastructure will provide true fixed and mobile converged services on an integrated platform with high speed digital capabilities, and the built-in diversity to deliver a comprehensive range of innovative voice, data, mobility and multimedia services.