StarHub is committed to being a responsible corporate citizen. As we move towards an inclusive smart nation, our community investment efforts are to empower and equip less privileged youth and families in their employability and connectivity needs through the StarHub Sparks Fund.
The StarHub Sparks Fund, then known as the IDD Empowerment Fund was launched in July 2000, whereby 1.8% of our I-Call 018 call revenue was used to support the company’s corporate philanthropic activities. Then, the fund was dedicated to the cause of learning and enrichment in Singapore, with an emphasis on those who have special needs or challenged with learning disabilities.
In June 2001, it was announced that the IDD Empowerment Fund would then be funded by 1% of the all IDD 008 and 018 calls, or $500,000, whichever was higher.
In April 2002, the fund was renamed as the IDD Charity Fund to augment its charitable efforts with the less fortunate.
The minimum contribution to the StarHub Sparks Fund was changed to $1,000,000 at the end of 2014 and pro-environmental efforts were also included under the Sparks Fund efforts.
The Sparks Fund logo features a spark dandelion. Besides the natural floral element depicted, the floating seeds of the dandelion also represent the "pay it forward" effects StarHub hopes its philanthropic and volunteerism efforts will have on its beneficiaries.
Since StarHub was established in 2000, it has invested over S$13 million to empowering the less privileged in Singapore, specifically supporting disadvantaged youth and families in their employability and connectivity needs.
StarHub is a strong advocate of employee volunteerism. To support employees in their charitable endeavour, all employees are granted two days of volunteer leave a year since 2006.
Additionally, to instil greater employee engagement in social outreach activities, StarHub introduced the Sparkler's Initiative in January 2013. This allows StarHub employees to create their own social outreach events, for which they can also tap on their volunteerism leave and receive up to $1,000 matching for donations raised for their selected beneficiary.
Connectivity is increasingly important in today’s world. Singapore has one of the world’s highest mobile penetration rates, yet some segments remain disadvantaged by the lack of owning mobile handsets, connectivity services and hence access to information. The 4G4Good campaign sought to address this digital divide. It allowed StarHub Mobile post-paid customers to pledge their unused talktime, mobile data and SMS for one month. Free mobile services along with pre-loved mobile handsets would then be donated to beneficiaries from Asian Women's Welfare Association, Cerebral Palsy Alliance Singapore, Industrial Services Co-Operative Society, Singapore Association of the Visually Handicapped and Society for the Physically Disabled.
Rewards Redemption for Charity
StarHub actively involves its customers in its philanthropic efforts. Since February 2009, StarHub customers have the option to redeem a donation to charity with their StarHub Rewards Points. Whenever a customer redeems a donation through the 'StarHub Rewards Redemption for Charity' programme, StarHub will contribute a stipulated amount from the StarHub Sparks Fund to a charity. MINDS Towner Gardens School has been selected as the appointed charity for this initiative since 2009.
In August 2014, StarHub added donations to Care Corner Counselling Centre, which provides counselling for family and marital issues, as an option under the StarHub rewards Redemption for Charity Programme.
Current beneficiaries include Care Corner Counselling Centre, MINDS Towner Garden School and World Wide Fund for Nature (WWF) Singapore.
- December: Funds from staff purchase of corporate gifts given to Handicapped Welfare Association (HWA)
- December: 20 Siemens phones, Green Card and Top-Up Card given to Vocational School of the Handicapped
- April: Lightship Trip for Spastic Children's Association School
- May: Lightship Trip for Autism Resource Centre
- June: Donated 437 wheelchairs worth over $100,000 to 21 charity organizations
- October: Provided food supplies and educational tools (PCs and printers), worth over $100,000, to 750 kids from 10 children's homes
- October: Donated $5,000 and other proceeds to Children's Cancer Foundation for One Leg Kicking Charity Gala Premiere
- December: Donated $100,000 of electrical items and food to The Boys' Brigade Sharity Gift Box
Donated $24,000 savings from eCard and $2,400 from sales of corporate gifts to staff to the Society for the Physically Disabled
- February: Donated $12,888 from LNY eCard to Singapore Children's Society
- April: Sponsored $100,000 for daily meals for 830 elderly folk for the period mid-May to mid-July
- December: Donated $100,000 to The Boys' Brigade Sharity Gift Box
- April: Donated $6,000 to Children's Cancer Foundation for their Wish Link Project
- May: Bought $45,000 worth of assistive technology equipment for the Society for the Physically Disabled
- July: Donated $100,000 to and participated in President's Challenge
- December: Donated $100,000 to ComChest Care Corner Counselling Centre
- March: Donated $60,000 to the Singapore Red Cross Society for their blood donation drive
- June: Supported ComChest's "Play Singapore" with $100,000
- July: Donated $133,000 to and participated in President's Challenge
- January: Donated $100,000 to The Medical Foundation, supported by the Raffles Medical Group, to tsunami disaster victims
- January: Donated $100,000 to Network Indonesia in aid of Indonesian tsunami victims
- January: StarHubbers donated $78,000 to tsunami victims by selling cookies, washing cars and from own contributions
- January: Donated $100,000 to rebuild schools in Aceh
- August: Donated $100,000 to the Singapore Cancer Society
- December: Donated $50,000 to The Boys' Brigade Sharity Gift Box
- February: Donated $10,000 to the Children's Cancer Foundation, in support of the American Association of Singapore
- March: Donated 600 wheelchairs, worth $240,000, to 13 charity organizations
- April: Donated $100,000 to Thye Hua Kwan Moral Society, to benefit over 50 hospitals, welfare services, centres, homes and programmes supported by the Society
- April: Donated $10,000 to the Singapore Heart Foundation, Singapore Children's Society and the Pakistan Earthquake Rehabilitation Fund, in support of the Singapore Pakistani Association Gala Charity Dinner & Fashion Show
- May: Donated $10,000 to the Singapore Cancer Society, in support of the AIA-SCS Charity Golf Event
- June: Donated $332,323 to purchase equipment for nine special schools
- July: Donated $20,000 to the Singapore Heart Foundation, to purchase equipment for heart patients
- August: Donated $300,000 to Grace Orchard School, Metta School and Spastic Children's Association School, to support intellectual disability specialized programmes
- December: Donated $200,000 to Club Rainbow (also announced launch of two days' volunteerism leave)
- March: Organised carnival for and donated $150,000 to Gracehaven (The Salvation Army)
- June: Organised StarHub Golf Invitational for underprivileged children and youth; donated $200,000 to Moral EPIC Centre, Moral Family Service Centre (Bukit Panjang), Moral Home for Disabled and Tanjong Pagar Family Service Centre
- July: Took part in and contributed $500,000 to the Society for the Physically Disabled's Charity Show
- September: Organised Mid-Autumn Festival for Metta Welfare Association and Metta School; donated $150,000 for the school's IT infrastructure
- December: Organised Christmas carnival for The Spastic Children' Association of Singapore, and donated $25,000 for three treadmills
- January: Donated $67,890 worth of hampers, oranges, red packets and lunches, to 205 elderly residents living in one-room flats in the Holland-Bukit Timah Group Representation Constituency; TVB artiste visit
- May: Donated $200,000 to Thye Hua Kwan Moral Society and performed at the Thye Hua kwan Charity Show
- May: Together with Nickelodeon, celebrated the birthdays of 200 children from over 10 organisations
- June: Arranged for Joe Morrison, StarHub's football channel host, to speak to Teen Challenge Football Club; also donated $10,000 to Teen Challenge to renovate the kitchen and toilets of Teen Challenge DARE Centre
- July: Donated $3,008 to Fei Yue Community Services' Early Intervention Programme for Infants & Children
- July: Organised StarHub Golf Invitational for children with special needs; donated $200,000 to Rainbow Centre Margaret Drive School
- July: Took members of the Society for the Physically Disabled (SPD) to NDP Preview and donated $43,000 to SPD
- September: Broke fast with Pertapis Children's Home and contributed $19,899.23 worth of gifts
- December: Took 50 children from Tanjong Pagar and Serangoon Moral Family Service Centres on a Duck Tour and party; also donated $100,000 altogether to the two Family Service Centres
- February: Launched StarHub Rewards Redemption for Charity Programme with a mini carnival for Minds Towner Garden School and $100,000 donation
- October: Donated $200,000 to Eden School Building Fund and sponsored Eden School's Sports Day with $1,156.20
- November: Organised Eden School Students Outing to SAFRA Jurong
- November: Donated $200,000 to Grace Orchard School, in support of its programmes to help children with intellectual disabilities and autism
- December: Contributed $220,020 for the StarHub Food First 4 Families Programme and goodie bags for the Christmas Celebration, under Food from the Heart
Contributed $62,990 to Minds Towner Garden School under StarHub Rewards Redemption for Charity Programme
- January: Organised TVB artist visit for youth at Moral Home for Disabled; also contributed $88,888 to Home's Occupational Therapy programmes
- October: Organised a StarHub-TVB Charity Event for Asian Women's Welfare Association Community Home for Senior Citizens at Ang Mo Kio; donated $100,000
- October: Committed to $1,500,000 donation to *SCAPE and Grid MMS over three years to support youth-oriented programmes
- December: Contribution of $800,000 ($500,000 of which is in kind) over two years to Singapore National Olympic Council
- December: Organised StarHub Christmas Celebration for the Underprivileged and donated $100,000 to Central Singapore CDC's Nurture Programme
Contributed $110,560 to Minds Towner Garden School under StarHub Rewards Redemption for Charity Programme
- May: Took part in ComChest Heartstrings Walk and donated $300,000
- June: Painted wall mural at Spastic Children's Association School and donated $200,000
- November: Took children from low-income families in Fengshan-Jade district to watch "Jack & The Beanstalk"; also donated $150,000
- November: Fielded two teams at $6,000 for the inaugural ISCOS Futsal Challenge
- December: Staff took members from the Society for the Physically Disabled (SPD) to clean Changi Beach Park; also donated $300,000 to SPD
Contributed $94,175 to Minds Towner Garden School under StarHub Rewards Redemption for Charity Programme
- January: Took youth from Boys' Town Singapore to a special preview of local film "We Not Naughty"
- February: Organised a terrarium-building exercise and auction for staff and Boys' Town boys; raised $2,130 to add to corporate donation of $200,000 to Boys' Town Singapore Building Fund
- March: Organised Nurturing Stars Carnival for over 300 children from low-income families in Central CDC; donated $200,000 as Title Sponsor of Central CDC's Nurture Programme
- May: Sponsored Team YWB's (Youth Without Borders) team of adaptive paddlers for the World Club Crew Championship in Hong Kong, for $26,000
- May: StarHub brought some children from their Fengshan-Jade RC Tuition Sponsorship to an exclusive Debby Ryan Meet-&-Greet session
- June: Participated in Children Cancer Foundation's Hair for Hope initiative as a satellite shavee; about $18,500 in donations was raised and StarHub contributed another $40,000 ($1,000 for each staff shavee)
- August: StarHub was a Presenting Partner of the Community Chest Heartstrings Walk and Vertical Marathon, with a $300,000 donation (to AWWA's Teach Me programme, Lutheran Community Care Services' Enhanced STEP-UP programme and Yishun Students Care Service's SYNC (School Social Work for Youth and Children) Programme.) Almost 200 StarHubbers walked with some 40 beneficiaries and treated them to snacks afterward
- September: StarHub brought their top three Academy Fantasia finalists to host 35 children from their Fengshan-Jade RC Tuition Sponsorship
- October: StarHub organised an SMS Donation Drive for StarHub customers to SMS in a donation to three chosen charities: Arts@Metta, SWAMI and Xin Yuan Community Care
- December: StarHub donated old mobile phones and new SIM cards to 89 workers involved in a local oil rig disaster that caused them to lose their phones.
- December: Launched the Golden Gurus programme, in partnership with Council for the Third Age and RSVP, to train tech-savvy seniors to impart IT skills to other senior citizens.
- December: 12 StarHub employee volunteers threw a Christmas party for about 60 underprivileged children from the Fengshan-Jade district, to commemorate StarHub's sponsorship of tuition for 186 children from low-income households in that district.
- December: StarHub sponsored the Deaf Dragons—a youth-led social cause that aims to empower the sensorially challenged through the discipline and teamwork of dragon boating—$110,000 over three years.
Contributed $132,650 to Minds Towner Garden School under StarHub Rewards Redemption for Charity Programme
- January: StarHub staff volunteers and boys from Singapore Boys Hostel broke ground on a Seeds of Hope Edible Garden at Singapore Boys Hostel, under NParks' Community Garden initiative.
- January: Launched the Sparkler’s Initiative, to encourage social outreach amongst StarHub employees at the grassroots level. Approved social outreach activities by StarHub employees allow them to use their volunteerism leave and get dollar-for-dollar matching up to $10,000 from the StarHub Sparks Fund for donations to the selected beneficiary.
- February and March: StarHub volunteers taught basic financial literacy to senior classes at MINDS Towner Garden School, to help prepare them for the working world.
- March: 60 StarHub staff organised and ran a Nurturing Stars Carnival for 270 children from low-income families in Central CDC. StarHub also renewed their Title Sponsorship of the StarHub-Central Singapore Nurture Programme with a $250,000 donation.
- April: The Seeds of Hope Edible Garden was officially opened.
- May: 46 StarHub staff shaved their heads at a satellite Hair for Hope Event
- June: StarHub, together with Singapore Prisons and Focus On The Family, brought together 21 Changi Prison inmates, who have not seen or touched their loved ones for months or years, for a special Fathers' Day Dinner.
- July: StarHub sponsored $65,000 for youth-driven social enterprise Grid_Synergy to conduct workshops and other events that assist at least 25 mental, sensorially and/or physically disadvantaged people achieve a sense of economic independence.
- August: StarHub returned as a Presenting Partner at the Community Chest Heartstrings Walk 2013 with a $300,000 donation. The money went to beneficiaries from Asian Women's Welfare Association, Cerebral Palsy Alliance Singapore and SUN-DAC, 18 of whom joined 190 StarHub staff and their familes on the walk.
- August: StarHub's Family Day raised $87,880 from staff and partners for the children of offenders and ex-offenders, under ISCOS' Fairy Godparent Programme. StarHub also invited 20 ex-offenders and their families to join in the Family Day festivities.
- August: StarHub sponsored $200,000 for the Society for the Physically Disabled's Infocomm Accessibility Centre to conduct an office skills training programme over two years for 72 people with disabilities.
- September: StarHub treated 45 children from the StarHub-Central Singapore Nurture programme to an exclusive book-sharing and meet-and-greet session with WWE legend Booker T.
- December: 70 StarHub staff shared their Christmas party with 44 children of offenders and ex-offenders from ISCOS, to commemorate StarHub’s $80,000 title sponsorship of the StarHub-ISCOS Bursary Award 2014.
Four Sparkler’s Initiatives are carried out during the year, raising a total of $60,026 in donations to: Children’s Cancer Foundation, Geylang East Home for the Aged, ISCOS and Melrose Home.
Contributed $128,265 to Minds Towner Garden School under StarHub Rewards Redemption for Charity Programme.
- March: We renewed our Title Sponsorship of the StarHub-Central CDC Nurture Programme with a $240,000 donation. 52 StarHubbers and their children also took 136 children from low-income families in Central CDC on a Nurturing Science Stars Journey at the Singapore Science Centre.
- May: StarHub donated $10,000 to Society for the Physically Disabled, supporting Ashokan Ashik and Ashok Kumar, the first two StarHub customers to reach out with a Sparkler’s Initiative. The Sparkler’s Initiative encourages and supports the social outreach efforts of StarHub customers. Approved social outreach activities by StarHub customers get dollar-for-dollar matching up to $10,000 from the StarHub Sparks Fund for donations to the selected beneficiary.
- June: 30 StarHubbers took 34 children from the Dyslexia Association of Singapore (DAS) on a StarHub-DAS Challenge around StarHub Green, giving StarHubbers and children alike an insight into the challenges that dyslexia poses. This was to commemorate StarHub’s $160,500 donation towards DAS’ Maths Programme.
- June: 40 StarHubbers and 68 of their family members teamed up with 23 less privileged families from Eagles Mediation & Counselling Centre (EMCC) for a morning of fun at the Children's Playground at Gardens by the Bay. The games they played, and StarHub's $20,000 donation to EMCC, demonstrate StarHub's commitment to quality family time.
- July: StarHub launched a first-in-Singapore charitable drive for StarHub Mobile post-paid customers to pledge their unused SMS, talktime and mobile data to provide these telecommunication services for free to the less privileged in the community. A total of 7,370 pledges were received, allowing 500 less privileged beneficiaries to enjoy 500 SMS, 120 minutes of talktime and 1.5GB every month for a year.
- July: StarHub's third consecutive Hair for Hope satellite event sees a new high of 101 shavees—including employees, subsidiary staff, media, business partners and customers—shave their heads to raise over $120,000 for children with cancer andtheir families.
- August: 37 StarHubbers and their family members joined more than 8,500 walkers in the 4km ComChest Heartstrings Walk 2014 around Marina Bay to raise funds for the needy. StarHub was a Diamond Partner with a $300,000 donation.
- September: StarHub held a separate lucky draw at their StarHub Celebrates D&D where staff donations to Eagles Mediation & Counselling Centre totalling $8,440 were raised. This sum was matched by a donation from the StarHub Sparks Fund.
- October: StarHub began a one-year contribution to the ISCOS Gift of Hope, an initial relief package given to ex-offenders who have just been released from prison, to help them get back on their feet. Each Gift of Hope contains basic necessities worth $50. StarHub's contribution, worth $54, includes a free pre-paid SIM card and two free top-up cards, as well as a sling bag with a motivational message.
- December: 58 StarHubbers visited children at Sunbeam Place, a home for children and young persons aged 2 to 18 years who are in need of safety and protection. The StarHub employees engaged them in games, food and handicraft activities, as well as painted a cheery wall mural with them.
- December: 18 StarHubbers volunteered to help out at the StarHub-ISCOS Bursary Award Presentation Ceremony, ushering the students and their guests, as well as running educational and entertaining game stalls for the children.
- December: StarHub invited their corporate clients, partners and friends from the media to decline the traditional Christmas hamper they would receive from StarHub. In exchange, less privileged children from the StarHub-Central Singapore Nurture Programme and their families would receive tickets to Singapore Repertory Theatre's Junior Claus production. Over 200 tickets were given out thanks to the generosity of our corporate clients, partners and media friends.
Contributed $71,600 to Minds Towner Garden School and $10,505 to Care Corner Counselling Centre under the StarHub Rewards Redemption for Charity Programme.
2015 (as of end-May)
- January: Donated $5,000 to Girl Rising, an international empowerment programme for disadvantaged girls. Also screened the Girl Rising movie with open floor discussions for staff awareness.
- March: Returned as a sponsor of the revamped Nurture 2.0 Programme with a $250,000 donation. 33 StarHubbers took 188 children from low-income families in Central CDC for an educational and fun-filled excursion to Jurong Bird Park to commemorate the sponsorship.
Contributed $21,110 to Minds Towner Garden School and $4,800 to Care Corner Counselling Centre under the StarHub Rewards Redemption for Charity Programme.