StarHub has always believed in being a responsible corporate citizen. We aim to do this through three commitment steps:
1. We want to help the less privileged in society by providing them with their basic needs.
2. We want to enable the disadvantaged to realise their aspirations through education and skills enhancement.
3. We want to empower our beneficiaries to contribute meaningfully to society and/or the environment.
To support our social outreach efforts, StarHub launched the IDD Empowerment Fund in July 2000, whereby 1.8% of our I-Call 018 call revenue was used to support the company’s corporate philanthropic activities. Then, the fund was dedicated to the cause of learning and enrichment in Singapore, with an emphasis on those who have special needs or who are challenged with learning disabilities.
On 13 June 2001, it was announced that the IDD Empowerment Fund would then be funded by 1% of the all IDD 008 and 018 calls, or $500,000, whichever was higher.
In April 2002, the fund was renamed as the IDD Charity Fund to augment its charitable efforts with the less fortunate in society. It was also clearly stated then that the fund’s objective was to provide direct benefit to the less fortunate in society by enhancing their education and skills, fulfilling their basic needs, providing experiential benefits as well as helping to fulfill their visions and opening new opportunities. StarHub’s accompanying philanthropic efforts would also help raise awareness of the plight of the less fortunate and encourage society to contribute in every possible way.
The Fund was renamed the StarHub Sparks Fund in August 2006, reflecting the company's sincere belief in corporate philanthropy, and aims to benefit the less fortunate, widening their visions and opportunities in life through education, skills enhancement and by fulfilling basic needs.
The minimum contribution to the StarHub Sparks Fund was changed to $1,000,000 at the end of 2014 and pro-environmental efforts were also included under the Sparks Fund efforts.
The Sparks Fund logo features a spark dandelion. Besides the natural floral element depicted, the floating seeds of the dandelion also represent the "pay it forward" effects StarHub hopes its philanthropic and volunteerism efforts will have on its beneficiaries.
Since StarHub was established in 2000, it has donated over S$11.9 million to about 180 causes to help the less fortunate.
StarHub's spirit of volunteering and serving is imbued in its culture and is practised by employees at all levels. This volunteerism was formalised by the company at the end of 2006, by providing each employee with up to two working days of paid volunteerism leave each year.
Since then, StarHub employees have volunteered increasingly greater number of days each year in corporate social outreach events organised by the company. In 2014, 213.5 days or 1,815 hours were volunteered. Over the years, StarHub employees have also contributed their money and even hair in aid of the less fortunate.
Additionally, to instil greater employee engagement in social outreach activities, StarHub introduced the Sparkler's Initiative in January 2013. This allows StarHub employees to create their own social outreach events, for which they can also tap on their volunteerism leave and receive up to $10,000 fund matching for any donations they raise for their beneficiary. Some of the Sparkler's Initiatives executed by StarHub staff have even engaged StarHub's business partners to raise funds for a designated charity. Sparkler's Initiatives also aid in employee bonding within and between teams.
Organisations that have been supported include AWWA Community Home for Senior Citizens, Food from the Heart, Geylang East Home for the Aged, ISCOS, Marine Parade Family Service Centre, Melrose Home, Moral Home for Disabled, SUN-DAC and many others. Underprivileged children from the StarHub-Central Singapore CDC Nurture Programme and Children's Cancer Foundation also benefited from these efforts.
In October 2012, StarHub celebrated World Charity day by inviting consumers to SMS in donations to three selected charities: Arts@Metta, SWAMI or Xin Yuan Community Care. Each SMS translated to a $2 donation to the charity chosen by the consumer and all donations were matched dollar-for-dollar by the StarHub Sparks Fund.
One meaningful event StarHub helped to organise, under its Project Family Time to champion familial bonding, was a Fathers Forever Dinner to celebrate Father's Day in prison. Together with Singapore Prisons and Focus On The Family, StarHub brought the families of 21 Changi Prison inmates, who have not seen or touched their loved ones for months or years, for a special Fathers' Day Dinner in prison.
In July 2014, StarHub made a huge leap in engaging its stakeholders. First, it launched a 4G4Good campaign that allowed StarHub Mobile post-paid customers to pledge their unused talktime, mobile data and SMS for one month to good causes, a first such charitable initiative in Singapore. Free mobile services would then be donated to beneficiaries from Asian Women's Welfare Association, Cerebral Palsy Alliance Singapore, Industrial Services Co-Operative Society, Singapore Association of the Visually Handicapped and Society for the Physically Disabled.
It also held its third consecutive Hair for Hope (HfH) satellite event, in support of the Children's Cancer Foundation's efforts to raise awareness and fund for children with cancer. In 2014, StarHub's HfH event saw StarHub employees, staff from subsiciary Nucleus Connect, friends from the media, business partners and even StarHub customers. Altogether, 101 shavees raised over $121,000 for children with cancer and their families.
Every year, StarHub typically sends out about 1,000 Christmas hampers to business partners, corporate clients and friends from the media. For 2014, StarHub invited their usual recipients to forgo their hamper in exchange for tickets for less privileged children from StarHub-Central Singapore Nurture Programme and their families to watch Singapore Repertory Theatre's Junior Claus production. The generosity of those who declined the hamper resulted in over 200 tickets for the children and their families to enjoy valuable bonding time together.
StarHub has long been actively involving its customers in its philanthropic efforts. Since February 2009, StarHub customers have the option to redeem a donation to charity with their StarHub Rewards Points. Whenever a customer redeems a donation through the 'StarHub Rewards Redemption for Charity' programme, StarHub will contribute a stipulated amount from the StarHub Sparks Fund to a charity. MINDS Towner Gardens School has been selected as the appointed charity for this initiative since 2009.
In August 2014, StarHub added donations to Care Corner Counselling Centre, which provides counselling for family and marital issues, as an option under the StarHub rewards Redemption for Charity Programme.
StarHub customers can make a similar donation using their StarHub Rewards points here:
As of end-May 2015, StarHub consumers have redeemed $621,350 in donations for MINDS Towner Gardens School and $15,305 for Care Corner Counselling Centre.
StarHub's strategy for community relations and investments serves to strengthen, streamline and improve the company's commitment to its stakeholders, as well as the communities and market where it operates.
StarHub's contribution aims to encourage equality and the social integration of the less fortunate by fulfilling their basic needs and supporting opportunities to maximise human potential through training and skills enhancement.
StarHub also aims to empower disadvantaged youth with the resources and platforms they require to uncover their talents and make a positive difference in their world.
Encouraging equality and the social integration of the less fortunate
In January 2010, StarHub employees and TVB artistes from Hong Kong - Nancy Sit, Steven Ma and Sonija Kwok celebrated Lunar New Year with over 60 intellectually disabled youths at the Moral Home for Disabled. All the youths received gifts personally presented to them by the TVB artistes, and indulged in an afternoon of festivities and a sumptuous buffet spread.
In celebration of the Lunar New Year, StarHub made a contribution of an auspicious $88,888 from the StarHub Sparks Fund towards the Home's Occupational Therapy programmes that reinforce vocational skills and help the intellectually disabled residents develop their independence.
In October 2010, StarHub employees and TVB celebrities from Hong Kong, including Miss Hong Kong 2010 Toby Chan, visited AWWA Community Home for Senior Citizens, and enjoyed a session of games and sumptuous food with the 130 elderly residents.
StarHub donated $100,000 to the home in support of programmes that help elderly residents create an environment of mutual care and support, including those that offer guidance and counselling to the residents. StarHub's donation will also go towards funding the living expenses of the elderly residing in the home, and provide for their nursing and therapy needs.
StarHub organised a Christmas carnival in December 2010 for some 400 underprivileged children and their caregivers, complete with game and food stalls and gifts aplenty. Over 70 StarHub employees, including Mr Kwek Buck Chye, then-Chief Financial Officer of StarHub, as well as Mr Zainudin Nordin, Mayor of Central Singapore District, shared a fun and meaningful afternoon with the children and their caregivers. StarHub employees also chipped in to contribute special Christmas gifts, including toys and educational game sets for the children.
Adding to the festive cheer, StarHub presented a donation of $100,000 from the Sparks Fund to the Central Singapore Community Development Council (CDC) Nurture Programme—a literacy programme started by Central Singapore CDC that caters to children aged four to 12 from low income families. StarHub's donation goes towards funding enrichment activities that aim to help these children break out of the poverty cycle through education and training.
In 2011, StarHub volunteers began participating in the Nurture programme, through developing enrichment programmes and learning excursions for the children. 2012 saw StarHub become the title sponsor of the Nurture Programme. A cheque for $200,000 was presented at an all-day Nurturing Stars Carnival that was held at *SCAPE for some 330 children from Central CDC. About 90 StarHubbers ran game, activity and food booths for the underprivileged children.
In 2013, StarHub reprised their title sponsorship of the StarHub-Central Singapore Nurture Programme. This time, 60 StarHub volunteers ran the commemorative full-day carnival for 270 of the children to enjoy the games, food, prizes and entertainment.
In 2014, StarHub organised a Nurturing Science Stars Journey to commemorate its third year of title sponsorship. 52 StarHub volunteers and thir children took 136 children from the Nurture programme for an exciting race of exploration and discovery through the Singapore Science Centre.
StarHub renewed their sponsorship in 2015 for the revamped Nurture 2.0 programme, which began to incorporate more experiential learning opportunities for the children. 33 StarHub volunteers helped to introduce this when they took 188 Nurture children to the Jurong Bird Park for an educational and fun-filled morning.
This focus on children and the youth saw StarHub sponsoring the tuition of 165 children in the Fengshan-Jade district for the 2012 school year. StarHub also brought children from this programme to various excursions, starting with a SRT performance of Jack & The Beanstalk in November 2011, an exclusive meet-and-greet with Disney's Debby Ryan in May 2012 and a special tour of Gardens by the Bay in September 2012. StarHub continued this tuition sponsorship in 2013, this time for 186 children and youth from lower-income families in that district.
Other youth-oriented efforts in 2012 included a terrarium-building exercise by StarHub volunteers with boys from Boys' Town, where 60 terrariums were sold to raise $2,150, which was added to StarHub's $200,000 for their Building Fund. Before the event, some of the boys were treated to the movie premiere of Jack Neo's We Not Naughty, and even got met the two male leads of the movie.
In June 2012, 40 StarHub staff—including two females—shaved their heads in support of children with cancer and to raise funds for the Children's Cancer Foundation, at a satellite event under the charity's Hair for Hope initiative. Besides online and pledge card donations raised by the individual shavees, StarHub also donated $40,000—$1,000 for each shavee—to Hair for Hope. In June 2013, the number of StarHub volunteers who shaved their head for this cause went up to 46, which included seven brave females.
In the second half of 2012, staff from StarHub's SHINE department, which handles information technology, taught basic computer skills to elderly citizens from South East CDC on a monthly basis. The response was very warm and the elderly citizens were extremely grateful to have received such personalised and patient coaching from StarHub staff.
In August 2012, StarHub fielded almost 200 StarHubbers with their friends and family members at Community Chest's Heartstrings Walk 2012. They took 15 beneficiaries from Asian Women's Welfare Association's Teach Me programme on the walk as special guests. AWWA was one of the three beneficiaries of StarHub's $300,000 donation at this event; the other two were Lutheran Community Care Services' Enhanced STEP-UP programme and Yishun Students Care Service's SYNC (School Social Work for Youth and Children) Programme.
StarHub returned as a Presenting Partner in August 2013 for the Community Chest Heartstrings Walk. About 190 StarHub employees and their families and friends and took a stroll around scenic Marina Bay with 18 VIPs: beneficiaries of StarHub's donation hailing from the Asian Women's Welfare Association's (AWWA) Teach Me programme and Cerebral Palsy Alliance Singapore's (CPAS) Goodwill Rehabilitation & Occupational Workshop (GROW) programme.
In February and March 2013, StarHub sponsored a basic financial literacy programme for senior youth at MINDS Towner Garden School for intellectually disabled students. The classes were conducted by StarHub staff volunteers under the supervision of Junior Achievement, who provided the syllabus. The aim was to provide a basic understanding of financial management for MINDS students who might be going out to find employment after graduation.
In September 2013, StarHub sponsored an office skills training programme offered at the Society for the Physically Disabled's Infocomm Accessibility Centre (IAC). The programme, known as the IAC Certificate in Office Skills (ICOS), aims to enable people with disabilities to find open, more gainful employment in administrative positions.
Commemorating the sponsorship, StarHub volunteers and 11 trainees from the first ICOS batch participated in an empowering race that gave the trainees a taste of the corporate work environment. To add to the challenge and allow the volunteers to experience the kind of difficulties some people with disabilities face daily, the StarHub employees were given simulated disabilities through the use of props from SPD.
Through a Memorandum of Understanding signed with the Singapore National Olympic Council in November 2010, StarHub reaffirmed its commitment to the development of local sporting talent. StarHub provided $800,000 over two years in cash and kind to support Singapore sports.
The MOU will see StarHub and SNOC partnering to raise the profile of the Olympic movement and create general interest for sports in the country and the major games that the Singapore team will participate in.
Seven young Singapore athletes: Tao Li (Swimming), Jasmine Ser (Shooting), Sherman Cheng (Sailing), Justin Liu (Sailing), New Hui Fen (Bowling), Shinta Mulia Sari (Badminton) and Yao Lei (Badminton) have been selected as Partner Athletes under the SNOC Official Partnership Programme, whereby StarHub and SNOC will develop programmes with the athletes as role models to inspire youth and promote sports.
StarHub, Grid MMS and *SCAPE, the National Youth Organisation, signed a Memorandum of Understanding in June 2010 to signal their intention to holistically develop youth talent and leadership through a range of new media initiatives.
As *SCAPE's preferred info-communications provider, StarHub provided sponsored info-communication solutions, including mobile, broadband, Wi-Fi and cable TV. StarHub also donated one million dollars in cash donations to *SCAPE for Grid MMS to drive programmes for youth and new media development.
This collaboration between the three parties led to the 2011 launch of the Now You Can Leadership Series, an annual competition to showcase youth talent, the development of programmes to nurture youth leadership, the championing of initiatives by youths to raise awareness of social causes and the development of youth-oriented content. StarHub and *SCAPE's strategic partnership complements the fusion of youth development, integrated media and technology.
In May 2012, StarHub sponsored the Deaf Dragons, a team of adaptive (hearing impaired) and able-bodied dragon boat paddlers born of a winning team from the Now You Can Leadership Series, for participation in the Club Crew World Championships. The team returned with two gold trophies.
To continue supporting the team of youth who seek to empower the sensorially challenged amongst us through the discipline and teamwork of dragon boat paddling, StarHub sponsored $110,000 over three years towards their efforts.
In July 2013, StarHub further demonstrated its commitment to supporting youth-driven social causes by sponsoring Grid_Synergy's Entrepreneurs with Disabilities project. The $65,000 sponsorship aims to assist at least 25 mental, sensorially and/or physically disadvantaged people achieve a sense of economic independence by creating supplementary income opportunities or to receive career guidance. The project is carried out in close collaboration with voluntary welfare organisations such as the Singapore Association of the Deaf and the Autism Resource Centre.
In May 2013, StarHub extended its Sparkler's Initiative to support Ashokan Ashik and Ashok Kumar, two StarHub customers who took on the Himalayan Range's Torong La Trek unassisted, to raise funds for the Society for the Physically Disabled (SPD). To encourage their brave selflessness and empower their mission, StarHub matched donations raised by the duo up to $10,000.
In 2010, StarHub was awarded the Friend of the Arts Award, awarded by the National Arts Council and a Friend of Heritage Award, awarded by the National Heritage Board for their contributions in the arts, heritage and museum sectors. The Awards are recognised as Singapore's premier awards for the arts and heritage sectors at the national level.
As a Patron Sponsor of SRT since 1 March 2011, StarHub supports the Singapore Repertory Theatre's activities through both monetary and publicity contributions.
From 2011, StarHub has started to incorporate pro-environmental elements in some of its social outreach efforts. In December 2011, 50 StarHub volunteers took 16 members from the Society for the Physically Disabled to clean up Changi Beach Park. A total of 74 bags of rubbish were collected from the beach and park areas.
In February 2012, StarHub invited 42 boys from Boys' Town to visit their HQ office to make terrariums with some 50 StarHub volunteers. Half of the terrariums were auctioned off to raise money for the Boys' Town Building Fund, while the other half was for the boys to keep as mementoes. However, many proudly put their own terrariums up for sale as well, eagerly seeing how much money their efforts could raise for Boys' Town.
StarHub donated a Seeds of Hope Edible Garden to Singapore Boys' Hostel in January 2013. StarHub staff volunteers visited the site to assist in breaking ground and planting some of the first saplings and seedlings. The garden was donated to help instil a sense of caring, patience and discipline in the boys. Produce from the garden are eaten by the boys, brought back by the boys to their families and even donated to the Kwong Wai Shiu Hospital next door.
December: Funds from staff purchase of corporate gifts given to Handicapped Welfare Association (HWA)
December: 20 Siemens phones, Green Card and Top-Up Card given to Vocational School of the Handicapped
April: Lightship Trip for Spastic Children's Association School
May: Lightship Trip for Autism Resource Centre
June: Donated 437 wheelchairs worth over $100,000 to 21 charity organizations
October: Provided food supplies and educational tools (PCs and printers), worth over $100,000, to 750 kids from 10 children's homes
October: Donated $5,000 and other proceeds to Children's Cancer Foundation for One Leg Kicking Charity Gala Premiere
December: Donated $100,000 of electrical items and food to The Boys' Brigade Sharity Gift Box
Donated $24,000 savings from eCard and $2,400 from sales of corporate gifts to staff to the Society for the Physically Disabled
February: Donated $12,888 from LNY eCard to Singapore Children's Society
April: Sponsored $100,000 for daily meals for 830 elderly folk for the period mid-May to mid-July
December: Donated $100,000 to The Boys' Brigade Sharity Gift Box
April: Donated $6,000 to Children's Cancer Foundation for their Wish Link Project
May: Bought $45,000 worth of assistive technology equipment for the Society for the Physically Disabled
July: Donated $100,000 to and participated in President's Challenge
December: Donated $100,000 to ComChest Care Corner Counselling Centre
March: Donated $60,000 to the Singapore Red Cross Society for their blood donation drive
June: Supported ComChest's "Play Singapore" with $100,000
July: Donated $133,000 to and participated in President's Challenge
January: Donated $100,000 to The Medical Foundation, supported by the Raffles Medical Group, to tsunami disaster victims
January: Donated $100,000 to Network Indonesia in aid of Indonesian tsunami victims
January: StarHubbers donated $78,000 to tsunami victims by selling cookies, washing cars and from own contributions
January: Donated $100,000 to rebuild schools in Aceh
August: Donated $100,000 to the Singapore Cancer Society
December: Donated $50,000 to The Boys' Brigade Sharity Gift Box
February: Donated $10,000 to the Children's Cancer Foundation, in support of the American Association of Singapore
March: Donated 600 wheelchairs, worth $240,000, to 13 charity organizations
April: Donated $100,000 to Thye Hua Kwan Moral Society, to benefit over 50 hospitals, welfare services, centres, homes and programmes supported by the Society
April: Donated $10,000 to the Singapore Heart Foundation, Singapore Children's Society and the Pakistan Earthquake Rehabilitation Fund, in support of the Singapore Pakistani Association Gala Charity Dinner & Fashion Show
May: Donated $10,000 to the Singapore Cancer Society, in support of the AIA-SCS Charity Golf Event
June: Donated $332,323 to purchase equipment for nine special schools
July: Donated $20,000 to the Singapore Heart Foundation, to purchase equipment for heart patients
August: Donated $300,000 to Grace Orchard School, Metta School and Spastic Children's Association School, to support intellectual disability specialized programmes
December: Donated $200,000 to Club Rainbow (also announced launch of two days' volunteerism leave)
March: Organised carnival for and donated $150,000 to Gracehaven (The Salvation Army)
June: Organised StarHub Golf Invitational for underprivileged children and youth; donated $200,000 to Moral EPIC Centre, Moral Family Service Centre (Bukit Panjang), Moral Home for Disabled and Tanjong Pagar Family Service Centre
July: Took part in and contributed $500,000 to the Society for the Physically Disabled's Charity Show
September: Organised Mid-Autumn Festival for Metta Welfare Association and Metta School; donated $150,000 for the school's IT infrastructure
December: Organised Christmas carnival for The Spastic Children' Association of Singapore, and donated $25,000 for three treadmills
January: Donated $67,890 worth of hampers, oranges, red packets and lunches, to 205 elderly residents living in one-room flats in the Holland-Bukit Timah Group Representation Constituency; TVB artiste visit
May: Donated $200,000 to Thye Hua Kwan Moral Society and performed at the Thye Hua kwan Charity Show
May: Together with Nickelodeon, celebrated the birthdays of 200 children from over 10 organisations
June: Arranged for Joe Morrison, StarHub's football channel host, to speak to Teen Challenge Football Club; also donated $10,000 to Teen Challenge to renovate the kitchen and toilets of Teen Challenge DARE Centre
July: Donated $3,008 to Fei Yue Community Services' Early Intervention Programme for Infants & Children
July: Organised StarHub Golf Invitational for children with special needs; donated $200,000 to Rainbow Centre Margaret Drive School
July: Took members of the Society for the Physically Disabled (SPD) to NDP Preview and donated $43,000 to SPD
September: Broke fast with Pertapis Children's Home and contributed $19,899.23 worth of gifts
December: Took 50 children from Tanjong Pagar and Serangoon Moral Family Service Centres on a Duck Tour and party; also donated $100,000 altogether to the two Family Service Centres
February: Launched StarHub Rewards Redemption for Charity Programme with a mini carnival for Minds Towner Garden School and $100,000 donation
October: Donated $200,000 to Eden School Building Fund and sponsored Eden School's Sports Day with $1,156.20
November: Organised Eden School Students Outing to SAFRA Jurong
November: Donated $200,000 to Grace Orchard School, in support of its programmes to help children with intellectual disabilities and autism
December: Contributed $220,020 for the StarHub Food First 4 Families Programme and goodie bags for the Christmas Celebration, under Food from the Heart
Contributed $62,990 to Minds Towner Garden School under StarHub Rewards Redemption for Charity Programme
January: Organised TVB artist visit for youth at Moral Home for Disabled; also contributed $88,888 to Home's Occupational Therapy programmes
October: Organised a StarHub-TVB Charity Event for Asian Women's Welfare Association Community Home for Senior Citizens at Ang Mo Kio; donated $100,000
October: Committed to $1,500,000 donation to *SCAPE and Grid MMS over three years to support youth-oriented programmes
December: Contribution of $800,000 ($500,000 of which is in kind) over two years to Singapore National Olympic Council
December: Organised StarHub Christmas Celebration for the Underprivileged and donated $100,000 to Central Singapore CDC's Nurture Programme
Contributed $110,560 to Minds Towner Garden School under StarHub Rewards Redemption for Charity Programme
May: Took part in ComChest Heartstrings Walk and donated $300,000
June: Painted wall mural at Spastic Children's Association School and donated $200,000
November: Took children from low-income families in Fengshan-Jade district to watch "Jack & The Beanstalk"; also donated $150,000
November: Fielded two teams at $6,000 for the inaugural ISCOS Futsal Challenge
December: Staff took members from the Society for the Physically Disabled (SPD) to clean Changi Beach Park; also donated $300,000 to SPD
Contributed $94,175 to Minds Towner Garden School under StarHub Rewards Redemption for Charity Programme
January: Took youth from Boys' Town Singapore to a special preview of local film "We Not Naughty"
February: Organised a terrarium-building exercise and auction for staff and Boys' Town boys; raised $2,130 to add to corporate donation of $200,000 to Boys' Town Singapore Building Fund
March: Organised Nurturing Stars Carnival for over 300 children from low-income families in Central CDC; donated $200,000 as Title Sponsor of Central CDC's Nurture Programme
May: Sponsored Team YWB's (Youth Without Borders) team of adaptive paddlers for the World Club Crew Championship in Hong Kong, for $26,000
May: StarHub brought some children from their Fengshan-Jade RC Tuition Sponsorship to an exclusive Debby Ryan Meet-&-Greet session
June: Participated in Children Cancer Foundation's Hair for Hope initiative as a satellite shavee; about $18,500 in donations was raised and StarHub contributed another $40,000 ($1,000 for each staff shavee)
August: StarHub was a Presenting Partner of the Community Chest Heartstrings Walk and Vertical Marathon, with a $300,000 donation (to AWWA's Teach Me programme, Lutheran Community Care Services' Enhanced STEP-UP programme and Yishun Students Care Service's SYNC (School Social Work for Youth and Children) Programme.) Almost 200 StarHubbers walked with some 40 beneficiaries and treated them to snacks afterward
September: StarHub brought their top three Academy Fantasia finalists to host 35 children from their Fengshan-Jade RC Tuition Sponsorship
October: StarHub organised an SMS Donation Drive for StarHub customers to SMS in a donation to three chosen charities: Arts@Metta, SWAMI and Xin Yuan Community Care
December: StarHub donated old mobile phones and new SIM cards to 89 workers involved in a local oil rig disaster that caused them to lose their phones.
December: Launched the Golden Gurus programme, in partnership with Council for the Third Age and RSVP, to train tech-savvy seniors to impart IT skills to other senior citizens.
December: 12 StarHub employee volunteers threw a Christmas party for about 60 underprivileged children from the Fengshan-Jade district, to commemorate StarHub's sponsorship of tuition for 186 children from low-income households in that district.
December: StarHub sponsored the Deaf Dragons—a youth-led social cause that aims to empower the sensorially challenged through the discipline and teamwork of dragon boating—$110,000 over three years.
Contributed $132,650 to Minds Towner Garden School under StarHub Rewards Redemption for Charity Programme
January: StarHub staff volunteers and boys from Singapore Boys Hostel broke ground on a Seeds of Hope Edible Garden at Singapore Boys Hostel, under NParks' Community Garden initiative.
January: Launched the Sparkler’s Initiative, to encourage social outreach amongst StarHub employees at the grassroots level. Approved social outreach activities by StarHub employees allow them to use their volunteerism leave and get dollar-for-dollar matching up to $10,000 from the StarHub Sparks Fund for donations to the selected beneficiary.
February and March: StarHub volunteers taught basic financial literacy to senior classes at MINDS Towner Garden School, to help prepare them for the working world.
March: 60 StarHub staff organised and ran a Nurturing Stars Carnival for 270 children from low-income families in Central CDC. StarHub also renewed their Title Sponsorship of the StarHub-Central Singapore Nurture Programme with a $250,000 donation.
April: The Seeds of Hope Edible Garden was officially opened.
May: 46 StarHub staff shaved their heads at a satellite Hair for Hope Event
June: StarHub, together with Singapore Prisons and Focus On The Family, brought together 21 Changi Prison inmates, who have not seen or touched their loved ones for months or years, for a special Fathers' Day Dinner.
July: StarHub sponsored $65,000 for youth-driven social enterprise Grid_Synergy to conduct workshops and other events that assist at least 25 mental, sensorially and/or physically disadvantaged people achieve a sense of economic independence.
August: StarHub returned as a Presenting Partner at the Community Chest Heartstrings Walk 2013 with a $300,000 donation. The money went to beneficiaries from Asian Women's Welfare Association, Cerebral Palsy Alliance Singapore and SUN-DAC, 18 of whom joined 190 StarHub staff and their familes on the walk.
August: StarHub's Family Day raised $87,880 from staff and partners for the children of offenders and ex-offenders, under ISCOS' Fairy Godparent Programme. StarHub also invited 20 ex-offenders and their families to join in the Family Day festivities.
August: StarHub sponsored $200,000 for the Society for the Physically Disabled's Infocomm Accessibility Centre to conduct an office skills training programme over two years for 72 people with disabilities.
September: StarHub treated 45 children from the StarHub-Central Singapore Nurture programme to an exclusive book-sharing and meet-and-greet session with WWE legend Booker T.
December: 70 StarHub staff shared their Christmas party with 44 children of offenders and ex-offenders from ISCOS, to commemorate StarHub’s $80,000 title sponsorship of the StarHub-ISCOS Bursary Award 2014.
Four Sparkler’s Initiatives are carried out during the year, raising a total of $60,026 in donations to: Children’s Cancer Foundation, Geylang East Home for the Aged, ISCOS and Melrose Home.
Contributed $128,265 to Minds Towner Garden School under StarHub Rewards Redemption for Charity Programme.
March: We renewed our Title Sponsorship of the StarHub-Central CDC Nurture Programme with a $240,000 donation. 52 StarHubbers and their children also took 136 children from low-income families in Central CDC on a Nurturing Science Stars Journey at the Singapore Science Centre.
May: StarHub donated $10,000 to Society for the Physically Disabled, supporting Ashokan Ashik and Ashok Kumar, the first two StarHub customers to reach out with a Sparkler’s Initiative. The Sparkler’s Initiative encourages and supports the social outreach efforts of StarHub customers. Approved social outreach activities by StarHub customers get dollar-for-dollar matching up to $10,000 from the StarHub Sparks Fund for donations to the selected beneficiary.
June: 30 StarHubbers took 34 children from the Dyslexia Association of Singapore (DAS) on a StarHub-DAS Challenge around StarHub Green, giving StarHubbers and children alike an insight into the challenges that dyslexia poses. This was to commemorate StarHub’s $160,500 donation towards DAS’ Maths Programme.
June: 40 StarHubbers and 68 of their family members teamed up with 23 less privileged families from Eagles Mediation & Counselling Centre (EMCC) for a morning of fun at the Children's Playground at Gardens by the Bay. The games they played, and StarHub's $20,000 donation to EMCC, demonstrate StarHub's commitment to quality family time.
July: StarHub launched a first-in-Singapore charitable drive for StarHub Mobile post-paid customers to pledge their unused SMS, talktime and mobile data to provide these telecommunication services for free to the less privileged in the community. A total of 7,370 pledges were received, allowing 500 less privileged beneficiaries to enjoy 500 SMS, 120 minutes of talktime and 1.5GB every month for a year.
July: StarHub's third consecutive Hair for Hope satellite event sees a new high of 101 shavees—including employees, subsidiary staff, media, business partners and customers—shave their heads to raise over $120,000 for children with cancer andtheir families.
August: 37 StarHubbers and their family members joined more than 8,500 walkers in the 4km ComChest Heartstrings Walk 2014 around Marina Bay to raise funds for the needy. StarHub was a Diamond Partner with a $300,000 donation.
September: StarHub held a separate lucky draw at their StarHub Celebrates D&D where staff donations to Eagles Mediation & Counselling Centre totalling $8,440 were raised. This sum was matched by a donation from the StarHub Sparks Fund.
October: StarHub began a one-year contribution to the ISCOS Gift of Hope, an initial relief package given to ex-offenders who have just been released from prison, to help them get back on their feet. Each Gift of Hope contains basic necessities worth $50. StarHub's contribution, worth $54, includes a free pre-paid SIM card and two free top-up cards, as well as a sling bag with a motivational message.
December: 58 StarHubbers visited children at Sunbeam Place, a home for children and young persons aged 2 to 18 years who are in need of safety and protection. The StarHub employees engaged them in games, food and handicraft activities, as well as painted a cheery wall mural with them.
December: 18 StarHubbers volunteered to help out at the StarHub-ISCOS Bursary Award Presentation Ceremony, ushering the students and their guests, as well as running educational and entertaining game stalls for the children.
December: StarHub invited their corporate clients, partners and friends from the media to decline the traditional Christmas hamper they would receive from StarHub. In exchange, less privileged children from the StarHub-Central Singapore Nurture Programme and their families would receive tickets to Singapore Repertory Theatre's Junior Claus production. Over 200 tickets were given out thanks to the generosity of our corporate clients, partners and media friends.
Contributed $71,600 to Minds Towner Garden School and $10,505 to Care Corner Counselling Centre under the StarHub Rewards Redemption for Charity Programme.
2015 (as of end-May)
January: Donated $5,000 to Girl Rising, an international empowerment programme for disadvantaged girls. Also screened the Girl Rising movie with open floor discussions for staff awareness.
March: Returned as a sponsor of the revamped Nurture 2.0 Programme with a $250,000 donation. 33 StarHubbers took 188 children from low-income families in Central CDC for an educational and fun-filled excursion to Jurong Bird Park to commemorate the sponsorship.
Contributed $21,110 to Minds Towner Garden School and $4,800 to Care Corner Counselling Centre under the StarHub Rewards Redemption for Charity Programme.